{"title":"Sony OLED TVs","description":null,"products":[{"product_id":"sony-xr80-77-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k77xr80pu","title":"Sony Bravia 8 77\" OLED HDR 4K Smart TV 2024 | K77XR80PU","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinder™ to find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003clink href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\" rel=\"stylesheet\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eSony premium Mini LED TV is perfectly balanced for an immersive experience, entertaining everyone brilliantly. See vivid, lifelike pictures on a high brightness screen that’s full of natural colour and depth. All matched by expansive, cinema-like sound with pictures and sound in perfect harmony.\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319348\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003ePerfectly Balanced,Etertains Everyone Brilliantly\u003c\/h5\u003e\n\u003cp\u003eEngineered for bright cutting edge pictures and cinematic sound, this TV promises superior moments for your family and friends.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCinema: Your Home. Your Cinema.\u003c\/h5\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePicture: Extreme Brightness, Extraordinarily Beautiful Colours\u003c\/h5\u003e\n\u003cp\u003eBrings out the depth and detail in every scene. With extreme brightness and astonishing contrast, Sony TV delivers truly exhilarating pictures that are sure to entertain and delight all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319410\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eRemarkable Contrast.Professional Monitor Core Technology.\u003c\/h5\u003e\n\u003cp\u003ePuts you right in the scene. Similar to the backlight control core technology in Sony master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.[1]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319465\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eOver a Billion Vivid, Real-World Colours\u003c\/h5\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Sony XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319512\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Pictures. Refined and Real.\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.[2]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319571\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEven Fast-Moving Action Stays Smooth, Bright and Clear\u003c\/h5\u003e\n\u003cp\u003eForget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319626\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor\u003c\/h5\u003e\n\u003cp\u003ePowered for precision. Sony XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring Cinematic Pictures Home\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps Sony faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.[34]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319682\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound: Edge-of-Your-Seat Sound, Cinematic and Dramatic\u003c\/h5\u003e\n\u003cp\u003eSit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319729\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eTheatre-Like Sound, Perfectly Matching Pictures\u003c\/h5\u003e\n\u003cp\u003eHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319768\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Sony new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3D Surround.\u003c\/h5\u003e\n\u003cp\u003eBe immersed. Sony 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHome Entertainment: With BRAVIA Theatre, Home Becomes Cinema\u003c\/h5\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-Round Cinematic, go Beyond Conventional Virtual Surround Sound.\u003c\/h5\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Sony 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.[9]10][11]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319855\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound Precisely Matches What's on Screen\u003c\/h5\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables Sony home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.[5][12]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319904\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Sony new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining Sony wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.[13]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love. With Help from Google.\u003c\/h5\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[18][20][21][22]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319964\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eDesign: Harmonic Presence. Blends in Naturally.\u003c\/h5\u003e\n\u003cp\u003eEverything in harmony. Sony new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eOne Slate. Sophisticated from Everywhere.\u003c\/h5\u003e\n\u003cp\u003eTotally unified. Sony One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVibration Finish. Harmonises with Your Home.\u003c\/h5\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfectly Integrates TV and Soundbar, Almost no Stand Visible\u003c\/h5\u003e\n\u003cp\u003eCleverly concealed. Sony Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMulti-Purpose Stand Fits Your Style\u003c\/h5\u003e\n\u003cp\u003eAbsolute flexibility. Sony 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGame: Play Like Never Before\u003c\/h5\u003e\n\u003cp\u003eRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.[27]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility: Love the Planet, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. Sony  accelerating Sony accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding Sony environmental initiatives by incorporating recycled plastic into Sony products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eFrom the Studio to Your Screen\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps Sony faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[1][2][3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSONY PICTURES CORE Brings the Cinematic Experience Home\u003c\/h5\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by Sony TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eSee Netflix in a whole new light. Sony Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSony and Prime Video Bring the Movie Theatre Experience to Your Home\u003c\/h5\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIMAX Enhanced Sound with DTS:X\u003c\/h5\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e1.K: 3,840 x 2,160 pixels. upscaled, simulated and enhanced 4k images will vary based on source content\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e2.features and specifications are subject to change without prior notice\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e3.The bluetooth® word mark and logos are registered trademarks owned by bluetooth sig, inc. and any use of such marks by sony group corporation and its subsidiaries is under license\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e4.Number of credits differs depending on model\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e5.543X75Wl vs compared to eprel registration number 1430031\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e6.Google tv is the name of this device's software experience and a trademark of google llc. google, youtube, youtube music, and other marks are trademarks of google llc\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e7.©2022 sony interactive entertainment llc. god of war is a registered trademark of sony interactive entertainment llc and related companies in the u.s. and other countries\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e8.Ps5™ system sold separately. design and specifications are subject to change without notice. “playstation” is registered trademarks or trademarks of sony interactive entertainment inc. god of war ragnarök available now\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e9.©2022 sony interactive entertainment inc. developed by polyphony digital inc. “polyphony digital logo”, “gran turismo” and “gt” are registered trademarks of sony interactive entertainment inc. manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and\/or copyrighted materials of their respective owners. any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. all rights reserved\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e10.Screen images simulated\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e11.This function works when auto picture mode is on\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e12.Some features will be available via a future firmware update\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e13.The ui image is simulated. for illustrative purposes only. actual ui may be different\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e14.Available functions may vary depending on model, region, or country\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45393896767637,"sku":"K77XR80PU","price":2299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/K65XR80U-AWARD_c6ed2970-7bc7-4702-9881-1982d1d6b49d.jpg?v=1777650436"},{"product_id":"sony-xr80-65-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k65xr80u","title":"Sony Bravia 8 65\" OLED HDR 4K Smart TV 2024 | K65XR80U","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinder™ to find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003clink href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\" rel=\"stylesheet\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eSony premium Mini LED TV is perfectly balanced for an immersive experience, entertaining everyone brilliantly. See vivid, lifelike pictures on a high brightness screen that’s full of natural colour and depth. All matched by expansive, cinema-like sound with pictures and sound in perfect harmony.\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319348\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003ePerfectly Balanced,Etertains Everyone Brilliantly\u003c\/h5\u003e\n\u003cp\u003eEngineered for bright cutting edge pictures and cinematic sound, this TV promises superior moments for your family and friends.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCinema: Your Home. Your Cinema.\u003c\/h5\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePicture: Extreme Brightness, Extraordinarily Beautiful Colours\u003c\/h5\u003e\n\u003cp\u003eBrings out the depth and detail in every scene. With extreme brightness and astonishing contrast, Sony TV delivers truly exhilarating pictures that are sure to entertain and delight all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319410\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eRemarkable Contrast.Professional Monitor Core Technology.\u003c\/h5\u003e\n\u003cp\u003ePuts you right in the scene. Similar to the backlight control core technology in Sony master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.[1]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319465\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eOver a Billion Vivid, Real-World Colours\u003c\/h5\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Sony XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319512\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Pictures. Refined and Real.\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.[2]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319571\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEven Fast-Moving Action Stays Smooth, Bright and Clear\u003c\/h5\u003e\n\u003cp\u003eForget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319626\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor\u003c\/h5\u003e\n\u003cp\u003ePowered for precision. Sony XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring Cinematic Pictures Home\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps Sony faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.[34]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319682\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound: Edge-of-Your-Seat Sound, Cinematic and Dramatic\u003c\/h5\u003e\n\u003cp\u003eSit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319729\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eTheatre-Like Sound, Perfectly Matching Pictures\u003c\/h5\u003e\n\u003cp\u003eHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319768\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Sony new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3D Surround.\u003c\/h5\u003e\n\u003cp\u003eBe immersed. Sony 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHome Entertainment: With BRAVIA Theatre, Home Becomes Cinema\u003c\/h5\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-Round Cinematic, go Beyond Conventional Virtual Surround Sound.\u003c\/h5\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Sony 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.[9]10][11]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319855\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound Precisely Matches What's on Screen\u003c\/h5\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables Sony home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.[5][12]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319904\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Sony new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining Sony wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.[13]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love. With Help from Google.\u003c\/h5\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[18][20][21][22]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319964\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eDesign: Harmonic Presence. Blends in Naturally.\u003c\/h5\u003e\n\u003cp\u003eEverything in harmony. Sony new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eOne Slate. Sophisticated from Everywhere.\u003c\/h5\u003e\n\u003cp\u003eTotally unified. Sony One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVibration Finish. Harmonises with Your Home.\u003c\/h5\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfectly Integrates TV and Soundbar, Almost no Stand Visible\u003c\/h5\u003e\n\u003cp\u003eCleverly concealed. Sony Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMulti-Purpose Stand Fits Your Style\u003c\/h5\u003e\n\u003cp\u003eAbsolute flexibility. Sony 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGame: Play Like Never Before\u003c\/h5\u003e\n\u003cp\u003eRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.[27]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility: Love the Planet, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. Sony  accelerating Sony accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding Sony environmental initiatives by incorporating recycled plastic into Sony products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eFrom the Studio to Your Screen\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps Sony faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[1][2][3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSONY PICTURES CORE Brings the Cinematic Experience Home\u003c\/h5\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by Sony TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eSee Netflix in a whole new light. Sony Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSony and Prime Video Bring the Movie Theatre Experience to Your Home\u003c\/h5\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIMAX Enhanced Sound with DTS:X\u003c\/h5\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e1.K: 3,840 x 2,160 pixels. upscaled, simulated and enhanced 4k images will vary based on source content\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e2.features and specifications are subject to change without prior notice\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e3.The bluetooth® word mark and logos are registered trademarks owned by bluetooth sig, inc. and any use of such marks by sony group corporation and its subsidiaries is under license\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e4.Number of credits differs depending on model\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e5.543X75Wl vs compared to eprel registration number 1430031\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e6.Google tv is the name of this device's software experience and a trademark of google llc. google, youtube, youtube music, and other marks are trademarks of google llc\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e7.©2022 sony interactive entertainment llc. god of war is a registered trademark of sony interactive entertainment llc and related companies in the u.s. and other countries\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e8.Ps5™ system sold separately. design and specifications are subject to change without notice. “playstation” is registered trademarks or trademarks of sony interactive entertainment inc. god of war ragnarök available now\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e9.©2022 sony interactive entertainment inc. developed by polyphony digital inc. “polyphony digital logo”, “gran turismo” and “gt” are registered trademarks of sony interactive entertainment inc. manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and\/or copyrighted materials of their respective owners. any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. all rights reserved\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e10.Screen images simulated\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e11.This function works when auto picture mode is on\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e12.Some features will be available via a future firmware update\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e13.The ui image is simulated. for illustrative purposes only. actual ui may be different\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e14.Available functions may vary depending on model, region, or country\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45393898242197,"sku":"K65XR80U","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/K65XR80U-AWARD.jpg?v=1777650287"},{"product_id":"sony-xr80-55-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k55xr80pu-en","title":"Sony Bravia 8 55\" OLED HDR 4K Smart TV 2024 | K55XR80PU","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinder™ to find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003clink href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\" rel=\"stylesheet\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eSony premium Mini LED TV is perfectly balanced for an immersive experience, entertaining everyone brilliantly. See vivid, lifelike pictures on a high brightness screen that’s full of natural colour and depth. All matched by expansive, cinema-like sound with pictures and sound in perfect harmony.\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319348\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003ePerfectly Balanced,Etertains Everyone Brilliantly\u003c\/h5\u003e\n\u003cp\u003eEngineered for bright cutting edge pictures and cinematic sound, this TV promises superior moments for your family and friends.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCinema: Your Home. Your Cinema.\u003c\/h5\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePicture: Extreme Brightness, Extraordinarily Beautiful Colours\u003c\/h5\u003e\n\u003cp\u003eBrings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319410\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eRemarkable Contrast.Professional Monitor Core Technology.\u003c\/h5\u003e\n\u003cp\u003ePuts you right in the scene. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.[1]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319465\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eOver a Billion Vivid, Real-World Colours\u003c\/h5\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319512\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Pictures. Refined and Real.\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.[2]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319571\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEven Fast-Moving Action Stays Smooth, Bright and Clear\u003c\/h5\u003e\n\u003cp\u003eForget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319626\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor\u003c\/h5\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring Cinematic Pictures Home\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.[34]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319682\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound: Edge-of-Your-Seat Sound, Cinematic and Dramatic\u003c\/h5\u003e\n\u003cp\u003eSit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319729\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eTheatre-Like Sound, Perfectly Matching Pictures\u003c\/h5\u003e\n\u003cp\u003eHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319768\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3D Surround.\u003c\/h5\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHome Entertainment: With BRAVIA Theatre, Home Becomes Cinema\u003c\/h5\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-Round Cinematic, go Beyond Conventional Virtual Surround Sound.\u003c\/h5\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.[9]10][11]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319855\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound Precisely Matches What's on Screen\u003c\/h5\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.[5][12]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319904\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice. With AI Technology.\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[5]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.[13]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love. With Help from Google.\u003c\/h5\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[18][20][21][22]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1107319964\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eDesign: Harmonic Presence. Blends in Naturally.\u003c\/h5\u003e\n\u003cp\u003eEverything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eOne Slate. Sophisticated from Everywhere.\u003c\/h5\u003e\n\u003cp\u003eTotally unified. Sony One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVibration Finish. Harmonises with Your Home.\u003c\/h5\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfectly Integrates TV and Soundbar, Almost no Stand Visible\u003c\/h5\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMulti-Purpose Stand Fits Your Style\u003c\/h5\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGame: Play Like Never Before\u003c\/h5\u003e\n\u003cp\u003eRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.[27]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility: Love the Planet, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eFrom the Studio to Your Screen\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[1][2][3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSONY PICTURES CORE Brings the Cinematic Experience Home\u003c\/h5\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSony and Prime Video Bring the Movie Theatre Experience to Your Home\u003c\/h5\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR70PU_test%201\/K55XR70PU_test%201_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIMAX Enhanced Sound with DTS:X\u003c\/h5\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e1.K: 3,840 x 2,160 pixels. upscaled, simulated and enhanced 4k images will vary based on source content\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e2.features and specifications are subject to change without prior notice\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e3.The bluetooth® word mark and logos are registered trademarks owned by bluetooth sig, inc. and any use of such marks by sony group corporation and its subsidiaries is under license\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e4.Number of credits differs depending on model\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e5.543X75Wl vs compared to eprel registration number 1430031\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e6.Google tv is the name of this device's software experience and a trademark of google llc. google, youtube, youtube music, and other marks are trademarks of google llc\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e7.©2022 sony interactive entertainment llc. god of war is a registered trademark of sony interactive entertainment llc and related companies in the u.s. and other countries\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e8.Ps5™ system sold separately. design and specifications are subject to change without notice. “playstation” is registered trademarks or trademarks of sony interactive entertainment inc. god of war ragnarök available now\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e9.©2022 sony interactive entertainment inc. developed by polyphony digital inc. “polyphony digital logo”, “gran turismo” and “gt” are registered trademarks of sony interactive entertainment inc. manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and\/or copyrighted materials of their respective owners. any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. all rights reserved\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e10.Screen images simulated\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e11.This function works when auto picture mode is on\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e12.Some features will be available via a future firmware update\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e13.The ui image is simulated. for illustrative purposes only. actual ui may be different\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e14.Available functions may vary depending on model, region, or country\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45393914560661,"sku":"K55XR80PU","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/K65XR80U-AWARD_3cf2f8f1-262f-4e74-b339-e07e85c29ecf.jpg?v=1777650366"},{"product_id":"sony-65-bravia-8-ii-4k-ultra-hd-oled-hdr-smart-tv-k65xr8m25b-uka","title":"Sony Bravia 8 II 65\" OLED HDR 4K Smart TV 2025 | K65XR8M25B.UKA","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\n\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinderto find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108961848\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Centrepiece Ultimate Visuals and Slimness\u003c\/h5\u003e\n\u003cp\u003eBeauty and brilliance. with its refined design, stunning contrast, and vibrant colour, illuminated by QD-OLED, every moment at home feels like a special occasion.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eCinema Your Home Your Cinema\u003c\/h5\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eFrom the Studio to Your Screen\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_3.webp\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included With BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[1][2][3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstantly Enjoy Today’s Top Movies\u003c\/h5\u003e\n\u003cp\u003eYour new BRAVIA TV comes with movie credits included so you can immediately watch the latest releases and popular classics, including 4K HDR and IMAXEnhanced movies on SONY PICTURES CORE. Redeem your 5, 10 or 15 movies to add to your library. Plus, enjoy 12- or 24-month access to a curated selection of up to 100 movies to watch as many times as you like.[3][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108961956\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003eEnjoy movies included with BRAVIA\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_5.webp\" alt=\"\"\u003e\n\u003ch5\u003eBe One of the First to Experience Sony Movies in IMAX Enhanced\u003c\/h5\u003e\n\u003cp\u003eBRAVIA TVs support stunning IMAX Enhanced content with richer visuals, immersive sound by DTS, and unparalleled quality. SONY PICTURES CORE has the largest IMAX Enhanced catalog, available here first. Plus, with SONY PICTURES CORE Calibrated Mode, IMAX Enhanced movies are automatically optimized with the best picture settings – bringing studio-quality mastering to your living room.[5][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eSony pictures core and bravia technology delivers the highest quality content with stunning visuals and expressive sound\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eUse Your Included Credits to Watch the Latest Releases\u003c\/h5\u003e\n\u003cp\u003eWatch Kraven the Hunter on SONY PICTURES CORE.[2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_7.webp\" alt=\"\"\u003e\n\u003ch5\u003eExperience Pure Stream the Highest in Streaming Picture Quality\u003c\/h5\u003e\n\u003cp\u003eSONY PICTURES CORE features Pure Stream which can stream HDR movies at up to 80Mbps — similar to 4K UHD Blu-ray on a wide range of content. This means significantly more detail, colour and contrast than conventional 15-25Mbps streaming content.[6][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_8.webp\" alt=\"\"\u003e\n\u003ch5\u003eRoom-filling Immersive Sound\u003c\/h5\u003e\n\u003cp\u003eExperience your favorite movies with immersive sound from the comfort of your home. SONY PICTURES CORE supports DTS:X and Dolby Aos for an amazing surround sound experience. [8][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_9.webp\" alt=\"\"\u003e\n\u003ch5\u003eBuild Your Library with Movie Credits\u003c\/h5\u003e\n\u003cp\u003e5, 10, or 15 credits are included with the purchase of your BRAVIA TV. Credits let you redeem movies from a huge selection of blockbusters and popular classics, instantly adding them to your library where you can watch as many times as you'd like.[9][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_10.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Instantly Across Your Sony Devices\u003c\/h5\u003e\n\u003cp\u003eUsing one Sony account, watch instantly on your eligible BRAVIA TV or PlayStation console with SONY PICTURES CORE.[10][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_11.webp\" alt=\"\"\u003e\n\u003ch5\u003eSONY PICTURES CORE Brings the Cinematic Experience Home\u003c\/h5\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.[5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_12.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_13.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony and Prime Video Bring the Movie Theatre Experience to Your Home\u003c\/h5\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[7][6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_14.webp\" alt=\"\"\u003e\n\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAXEnhanced, DTS:X, Dolby Visionand Dolby Aosfor an unbelievably aospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_15.webp\" alt=\"\"\u003e\n\u003ch5\u003eIMAX Enhanced Sound with DTS:X\u003c\/h5\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAXEnhanced technology.[8][9][6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_16.webp\" alt=\"\"\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHarmonic Presence a Slimmer Singular Elegance for Your Living Space\u003c\/h5\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treaents that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_17.webp\" alt=\"\"\u003e\n\u003ch5\u003eSlim One Slate Beautiful From Everywhere\u003c\/h5\u003e\n\u003cp\u003eSleek and seamless. Sony Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. The rear of the aluminium stand vanishes from view when seen from an angle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_18.webp\" alt=\"\"\u003e\n\u003ch5\u003eSeamless Edge Almost No Bezel\u003c\/h5\u003e\n\u003cp\u003eDesigned virtually frameless, this TV focuses your eyes on what’s important—the picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_19.webp\" alt=\"\"\u003e\n\u003ch5\u003e2-way Stand—adaptable and Versatile\u003c\/h5\u003e\n\u003cp\u003eSuits your space. Sony 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_20.webp\" alt=\"\"\u003e\n\u003ch5\u003ePicture: The Beauty of Contrast, the Brilliance of Colours\u003c\/h5\u003e\n\u003cp\u003eThe beauty of contrast meets the brilliance of colours with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962015\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eOver 8 Million Self-lit Pixels Intense Brightness and Contrast\u003c\/h5\u003e\n\u003cp\u003eThe pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962089\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEvery Scene Brighter with Brilliant Colour and Contrast\u003c\/h5\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962143\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBillions of Colours, Vivid and Real\u003c\/h5\u003e\n\u003cp\u003eWith XR Triluminos Max, experience billions of vivid, lifelike colours powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended colour volume and true-to-life textures, even in the brightest scenes.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962201\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Pictures with AI Technology\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.[1]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962291\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEven Fast-moving Action Stays Clear and Blur-free\u003c\/h5\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962376\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor and AI Technology\u003c\/h5\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_21.webp\" alt=\"\"\u003e\n\u003ch5\u003eBeautiful Colours Any Angle\u003c\/h5\u003e\n\u003cp\u003eWatching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colours across all viewing angles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_22.webp\" alt=\"\"\u003e\n\u003ch5\u003eLess Glare Less Reflection That’s Immersion\u003c\/h5\u003e\n\u003cp\u003eSony QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962426\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound\u003c\/h5\u003e\n\u003ch5\u003eScreen Speaker Always Cinematic\u003c\/h5\u003e\n\u003cp\u003eYour screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962483\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound From the Screen Precisely Matching Action\u003c\/h5\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio Plus with actuator turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962547\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice with AI Technology\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our Voice Zoom 3recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[2]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_23.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3D Surround\u003c\/h5\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Aosand DTS:Xsupport provides unforgettable spatial sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_24.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHome Entertainment with BRAVIA Theatre Home Becomes Cinema\u003c\/h5\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.[3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962606\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound Precisely Matches What’s On Screen\u003c\/h5\u003e\n\u003cp\u003eSound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_25.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony BRAVIA Connect app\u003c\/h5\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.[9][10]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_26.webp\" alt=\"\"\u003e\n\u003ch5\u003eTake Control From Your Smartphone\u003c\/h5\u003e\n\u003cp\u003eYou can set up the app to work both with TV and Home Audio devices. So there’s no more searching for the right remote – just do it from your smartphone. Change volume, adjust settings and more.[1][2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_27.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstruction Manual-free Setup\u003c\/h5\u003e\n\u003cp\u003eForget about the instruction manual – just follow the animated steps shown by the app to set up. And when you’re setting up subsequent devices, the app will automatically share the Wi-Fi information, so you won’t need to type a password. The app also lets you optimise the sound field to adapt to the position where you usually sit.[4][2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_28.webp\" alt=\"\"\u003e\n\u003ch5\u003eYour Home Theatre Technician\u003c\/h5\u003e\n\u003cp\u003eWith our app you’ll have a free in-home technician. Get technical recommendations, discover useful features, and learn about the latest software updates to make your private theatre even better.[2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_29.jpg\" alt=\"\"\u003e\n\u003ch5\u003eControl Your BRAVIA Theatre Effortlessly\u003c\/h5\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.[11][12]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_30.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHDMI Connection Easier for Everyone\u003c\/h5\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.[13]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_31.webp\" alt=\"\"\u003e\n\u003ch5\u003eTVs \u0026amp; Home Theatre: Accessibility for All, Whatever Your Needs\u003c\/h5\u003e\n\u003cp\u003eTechnology makes it easier to see, hear, and use. Incorporating accessibility in its design, Sony’s TV enhances the user experience regardless of age, ability or environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAccessibility to Assist Your Senses\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_32.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVision Assist\u003c\/h5\u003e\n\u003cp\u003eUse voice control, hear what’s on screen, or adjust the display. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_33.webp\" alt=\"\"\u003e\n\u003ch5\u003eTalkback and Text Magnification Functions\u003c\/h5\u003e\n\u003cp\u003eTalkback[1] allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification[2] will display an enlarged version of the focused text at the bottom or top of the screen[3].\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_34.webp\" alt=\"\"\u003e\n\u003ch5\u003eTactile Dots\u003c\/h5\u003e\n\u003cp\u003eTo help make setting up easier, Sony include tactile dots on the back panel as the HDMI terminal for TVs and home theatre products. Additionally, notches and tactile dots inside the packaging guide to a QR code[4]. Scan the code to go straight to the BRAVIA Connect app with screen reader support.[5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_35.webp\" alt=\"\"\u003e\n\u003ch5\u003eColour Inversion\u003c\/h5\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_36.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility Shortcut\u003c\/h5\u003e\n\u003cp\u003eAccessibility Shortcut allows you to quickly and easily turn your accessibility features on or off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_37.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHearing Assist\u003c\/h5\u003e\n\u003cp\u003eAdjust the volume and sound, or turn audio into text. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_38.webp\" alt=\"\"\u003e\n\u003ch5\u003eCrystal Clear Voice Precise Dialogue\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_39.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAction Assist\u003c\/h5\u003e\n\u003cp\u003eSelect the operation method, including shortcuts or voice control. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_40.webp\" alt=\"\"\u003e\n\u003ch5\u003eNotification Timeout Function\u003c\/h5\u003e\n\u003cp\u003eNotification Timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_41.webp\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Operation Including Video Searches\u003c\/h5\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume[8][9][10][11][12].\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_42.webp\" alt=\"\"\u003e\n\u003ch5\u003eStable Remote Operation on a Desktop\u003c\/h5\u003e\n\u003cp\u003eOur remote is designed for stable operation on a flat surface, so that the remote buttons can be accurately pressed with a single finger without having to hold it in your hand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_43.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Aosand DTS:Xexperience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.[12]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_44.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSingle View Simultaneous Sound\u003c\/h5\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetoothconnection from other devices.[14]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_45.webp\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love with Help From Google\u003c\/h5\u003e\n\u003cp\u003eGoogle TVbrings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[15][16][17][18]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_46.webp\" alt=\"\"\u003e\n\u003ch5\u003eContent\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eOver 10,000 Apps and Games, Straight to Your TV\u003c\/h5\u003e\n\u003cp\u003eTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.[4][5][6][7][8][9][10]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_47.webp\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Streamand IMAXEnhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[11][12][13][14][10]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_48.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstantly Enjoy Today’s Top Movies\u003c\/h5\u003e\n\u003cp\u003eYour new BRAVIA TV comes with movie credits included so you can immediately watch the latest releases and popular classics, including 4K HDR and IMAXEnhanced movies on SONY PICTURES CORE. Redeem your 5, 10 or 15 movies to add to your library. Plus, enjoy 12- or 24-month access to a curated selection of up to 100 movies to watch as many times as you like.[3][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962658\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eSONY PICTURES CORE — Enjoy Movies Included with BRAVIA\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_49.webp\" alt=\"\"\u003e\n\u003ch5\u003eBe One of the First to Experience Sony Movies in IMAXEnhanced\u003c\/h5\u003e\n\u003cp\u003eBRAVIA TVs support stunning IMAXEnhanced content with richer visuals, immersive sound by DTS, and unparalleled quality. SONY PICTURES CORE has the largest IMAXEnhanced catalog, available here first. Plus, with SONY PICTURES CORE Calibrated Mode, IMAXEnhanced movies are automatically optimized with the best picture settings – bringing studio-quality mastering to your living room.[5][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_50.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony Pictures Core and Bravia Technology Delivers the Highest Quality Content With Stunning Visuals and Expressive Sound\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eUse Your Included Credits to Watch the Latest Releases\u003c\/h5\u003e\n\u003cp\u003eWatch Kraven the Hunter on SONY PICTURES CORE.[2]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_51.webp\" alt=\"\"\u003e\n\u003ch5\u003eExperience Pure Stream, the Highest in Streaming Picture Quality\u003c\/h5\u003e\n\u003cp\u003eSONY PICTURES CORE features Pure Streamwhich can stream HDR movies at up to 80Mbps — similar to 4K UHD Blu-ray on a wide range of content. This means significantly more detail, colour and contrast than conventional 15-25Mbps streaming content.[6][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_52.webp\" alt=\"\"\u003e\n\u003ch5\u003eRoom-filling, Immersive Sound\u003c\/h5\u003e\n\u003cp\u003eExperience your favorite movies with immersive sound from the comfort of your home. SONY PICTURES CORE supports DTS:X and Dolby Aosfor an amazing surround sound experience. [8][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_53.webp\" alt=\"\"\u003e\n\u003ch5\u003eBuild Your Library with Movie Credits\u003c\/h5\u003e\n\u003cp\u003e5, 10, or 15 credits are included with the purchase of your BRAVIA TV. Credits let you redeem movies from a huge selection of blockbusters and popular classics, instantly adding them to your library where you can watch as many times as you'd like.[9][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_54.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Instantly Across Your Sony Devices\u003c\/h5\u003e\n\u003cp\u003eUsing one Sony account, watch instantly on your eligible BRAVIA TV or PlayStation console with SONY PICTURES CORE.[10][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_55.webp\" alt=\"\"\u003e\n\u003ch5\u003eControl: Sony BRAVIA Connect App\u003c\/h5\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.[15][16]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_56.webp\" alt=\"\"\u003e\n\u003ch5\u003eGoogle Cast\u003c\/h5\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.[17][18]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_57.webp\" alt=\"\"\u003e\n\u003ch5\u003eCompatible with Apple AirPlay 2\u003c\/h5\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[19]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_58.webp\" alt=\"\"\u003e\n\u003ch5\u003eJust Use Your Voice to Control Your TV with Help From Google Assistant\u003c\/h5\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.[20][21][22][23][24]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_59.webp\" alt=\"\"\u003e\n\u003ch5\u003eConnect with Your Alexa\u003c\/h5\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[25][26][27]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_60.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Intuitive Modern Interface\u003c\/h5\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.[28]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eAdaption\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest Seat Anywhere Anytime\u003c\/h5\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, BRAVIA Camadjusts brightness, sound balance and volume so your experience is optimised to where you’re sitting.[29][30][31][32][33]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eProximity Alert\u003c\/h5\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_3.webp\" alt=\"\"\u003e\n\u003ch5\u003eA Handy Way to Control Your TV\u003c\/h5\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eCamera Covered, Privacy Protected\u003c\/h5\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Camto close the camera cover. Attaching and detaching BRAVIA Camis so easy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_5.webp\" alt=\"\"\u003e\n\u003ch5\u003eStay Tuned Stay Calm\u003c\/h5\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eRemote\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eEasy to Clean and Use Made with Recycled Plastic\u003c\/h5\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_7.webp\" alt=\"\"\u003e\n\u003ch5\u003ePlay Like Never Before\u003c\/h5\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation5 and PlayStation5 Pro console for incredible immersion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_8.webp\" alt=\"\"\u003e\n\u003ch5\u003ePerfect for PlayStation\u003c\/h5\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, aospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_9.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5and PS5Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_10.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5and PS5Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_11.webp\" alt=\"\"\u003e\n\u003ch5\u003eStream PlayStationGames to Your BRAVIA\u003c\/h5\u003e\n\u003cp\u003eControl your PlayStationremotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5, PS5Pro or PS4console from another room or location like a friend's house.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108963214\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAll Your Gaming Essentials in One Place\u003c\/h5\u003e\n\u003cp\u003eEverything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_12.webp\" alt=\"\"\u003e\n\u003ch5\u003eGaming Multi View on YouTube, a Game-changer\u003c\/h5\u003e\n\u003cp\u003eImagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi view on YouTube lets you do just that, no extra display required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_13.webp\" alt=\"\"\u003e\n\u003ch5\u003eDolby VisionSupport Brings Gaming to Life\u003c\/h5\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_14.webp\" alt=\"\"\u003e\n\u003ch5\u003eVarious Features in HDMI 2.1\u003c\/h5\u003e\n\u003cp\u003eSony TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_15.webp\" alt=\"\"\u003e\n\u003ch5\u003e4K \/ 120fps\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_16.webp\" alt=\"\"\u003e\n\u003ch5\u003eVariable Refresh Rate (VRR)\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_17.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto Low Latency Mode (ALLM)\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_18.webp\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility: Love the Planet, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_19.webp\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBalancing Environment and Entertainment\u003c\/h5\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIAhelps you optimise energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 11% and cutting packaging size by maximum 5% and total weight by maximum 14%.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_20.webp\" alt=\"\"\u003e\n\u003ch5\u003eAiming to Achieve a Smaller Footprint\u003c\/h5\u003e\n\u003cp\u003eSony Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_21.webp\" alt=\"\"\u003e\n\u003ch5\u003eCheck Your Eco Settings See Your Power Usage\u003c\/h5\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_22.webp\" alt=\"\"\u003e\n\u003ch5\u003eEasy to Clean and Use Made with Recycled Plastic\u003c\/h5\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_23.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Recycled, Less New Plastic\u003c\/h5\u003e\n\u003cp\u003eConsidering the environment. This TV uses recycled materials for the rear cover, bezel, speaker box and inner\/outer parts to reduce virgin plastic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_24.webp\" alt=\"\"\u003e\n\u003ch5\u003eLess Packaging Less CO2\u003c\/h5\u003e\n\u003cp\u003eSony packaging is maximum 5% smaller and maximum 14% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 11%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_25.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAccessibility for All, Whatever Your Needs\u003c\/h5\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_26.webp\" alt=\"\"\u003e\n\u003ch5\u003eInitiatives at Sony\u003c\/h5\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commient to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_27.webp\" alt=\"\"\u003e\n\u003ch5\u003eTalkback and Text Magnification Functions\u003c\/h5\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_28.webp\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Operation, Including Video Searches\u003c\/h5\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_29.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessible for All\u003c\/h5\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_30.webp\" alt=\"\"\u003e\n\u003ch5\u003eColour Inversion\u003c\/h5\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_31.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility Shortcut\u003c\/h5\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_32.webp\" alt=\"\"\u003e\n\u003ch5\u003eMenu Timeout Function\u003c\/h5\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_33.webp\" alt=\"\"\u003e\n\u003ch5\u003eSubtitle\u003c\/h5\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_34.webp\" alt=\"\"\u003e\n\u003ch5\u003eVolume Preset No More Loud Surprises\u003c\/h5\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's In The Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast built-in\u003c\/li\u003e\n\u003cli\u003eApple airplay\u003c\/li\u003e\n\u003cli\u003eApple homekit\u003c\/li\u003e\n\u003cli\u003e3D surround upscaling\u003c\/li\u003e\n\u003cli\u003eAcoustic center sync\u003c\/li\u003e\n\u003cli\u003eBuilt-in mic switch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55007253234040,"sku":"K65XR8M25B.UKA","price":2199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/K65XR8M25B.UKA-award.jpg?v=1777650707"},{"product_id":"sony-55-bravia-8-ii-4k-ultra-hd-oled-hdr-smart-tv-k55xr8m25bp-ukasony-55-bravia-8-ii-4k-ultra-hd-oled-hdr-smart-tv-k55xr8m25bp-uka","title":"Sony Bravia 8 II 55\" OLED HDR 4K Smart TV 2025 | K55XR8M25BP.UKA","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\n\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinderto find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108961848\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Centrepiece Ultimate Visuals and Slimness\u003c\/h5\u003e\n\u003cp\u003eBeauty and brilliance. with its refined design, stunning contrast, and vibrant colour, illuminated by QD-OLED, every moment at home feels like a special occasion.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eCinema Your Home Your Cinema\u003c\/h5\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eFrom the Studio to Your Screen\u003c\/h5\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_3.webp\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included With BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[1][2][3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstantly Enjoy Today’s Top Movies\u003c\/h5\u003e\n\u003cp\u003eYour new BRAVIA TV comes with movie credits included so you can immediately watch the latest releases and popular classics, including 4K HDR and IMAXEnhanced movies on SONY PICTURES CORE. Redeem your 5, 10 or 15 movies to add to your library. Plus, enjoy 12- or 24-month access to a curated selection of up to 100 movies to watch as many times as you like.[3][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108961956\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003eEnjoy movies included with BRAVIA\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_5.webp\" alt=\"\"\u003e\n\u003ch5\u003eBe One of the First to Experience Sony Movies in IMAX Enhanced\u003c\/h5\u003e\n\u003cp\u003eBRAVIA TVs support stunning IMAX Enhanced content with richer visuals, immersive sound by DTS, and unparalleled quality. SONY PICTURES CORE has the largest IMAX Enhanced catalog, available here first. Plus, with SONY PICTURES CORE Calibrated Mode, IMAX Enhanced movies are automatically optimized with the best picture settings – bringing studio-quality mastering to your living room.[5][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eSony pictures core and bravia technology delivers the highest quality content with stunning visuals and expressive sound\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eUse Your Included Credits to Watch the Latest Releases\u003c\/h5\u003e\n\u003cp\u003eWatch Kraven the Hunter on SONY PICTURES CORE.[2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_7.webp\" alt=\"\"\u003e\n\u003ch5\u003eExperience Pure Stream the Highest in Streaming Picture Quality\u003c\/h5\u003e\n\u003cp\u003eSONY PICTURES CORE features Pure Stream which can stream HDR movies at up to 80Mbps — similar to 4K UHD Blu-ray on a wide range of content. This means significantly more detail, colour and contrast than conventional 15-25Mbps streaming content.[6][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_8.webp\" alt=\"\"\u003e\n\u003ch5\u003eRoom-filling Immersive Sound\u003c\/h5\u003e\n\u003cp\u003eExperience your favorite movies with immersive sound from the comfort of your home. SONY PICTURES CORE supports DTS:X and Dolby Atmos for an amazing surround sound experience. [8][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_9.webp\" alt=\"\"\u003e\n\u003ch5\u003eBuild Your Library with Movie Credits\u003c\/h5\u003e\n\u003cp\u003e5, 10, or 15 credits are included with the purchase of your BRAVIA TV. Credits let you redeem movies from a huge selection of blockbusters and popular classics, instantly adding them to your library where you can watch as many times as you'd like.[9][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_10.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Instantly Across Your Sony Devices\u003c\/h5\u003e\n\u003cp\u003eUsing one Sony account, watch instantly on your eligible BRAVIA TV or PlayStation console with SONY PICTURES CORE.[10][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_11.webp\" alt=\"\"\u003e\n\u003ch5\u003eSONY PICTURES CORE Brings the Cinematic Experience Home\u003c\/h5\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.[5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_12.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_13.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony and Prime Video Bring the Movie Theatre Experience to Your Home\u003c\/h5\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[7][6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_14.webp\" alt=\"\"\u003e\n\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAXEnhanced, DTS:X®, Dolby Visionand Dolby Atmosfor an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_15.webp\" alt=\"\"\u003e\n\u003ch5\u003eIMAX Enhanced Sound with DTS:X\u003c\/h5\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAXEnhanced technology.[8][9][6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_16.webp\" alt=\"\"\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHarmonic Presence a Slimmer Singular Elegance for Your Living Space\u003c\/h5\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_17.webp\" alt=\"\"\u003e\n\u003ch5\u003eSlim One Slate Beautiful From Everywhere\u003c\/h5\u003e\n\u003cp\u003eSleek and seamless. Sony Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. The rear of the aluminium stand vanishes from view when seen from an angle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_18.webp\" alt=\"\"\u003e\n\u003ch5\u003eSeamless Edge Almost No Bezel\u003c\/h5\u003e\n\u003cp\u003eDesigned virtually frameless, this TV focuses your eyes on what’s important—the picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_19.webp\" alt=\"\"\u003e\n\u003ch5\u003e2-way Stand—adaptable and Versatile\u003c\/h5\u003e\n\u003cp\u003eSuits your space. Sony 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_20.webp\" alt=\"\"\u003e\n\u003ch5\u003ePicture: The Beauty of Contrast, the Brilliance of Colours\u003c\/h5\u003e\n\u003cp\u003eThe beauty of contrast meets the brilliance of colours with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962015\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eOver 8 Million Self-lit Pixels Intense Brightness and Contrast\u003c\/h5\u003e\n\u003cp\u003eThe pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962089\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEvery Scene Brighter with Brilliant Colour and Contrast\u003c\/h5\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962143\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBillions of Colours, Vivid and Real\u003c\/h5\u003e\n\u003cp\u003eWith XR Triluminos Max, experience billions of vivid, lifelike colours powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended colour volume and true-to-life textures, even in the brightest scenes.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962201\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Pictures with AI Technology\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.[1]\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962291\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEven Fast-moving Action Stays Clear and Blur-free\u003c\/h5\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962376\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor and AI Technology\u003c\/h5\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_21.webp\" alt=\"\"\u003e\n\u003ch5\u003eBeautiful Colours Any Angle\u003c\/h5\u003e\n\u003cp\u003eWatching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colours across all viewing angles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_22.webp\" alt=\"\"\u003e\n\u003ch5\u003eLess Glare Less Reflection That’s Immersion\u003c\/h5\u003e\n\u003cp\u003eSony QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962426\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound\u003c\/h5\u003e\n\u003ch5\u003eScreen Speaker Always Cinematic\u003c\/h5\u003e\n\u003cp\u003eYour screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962483\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound From the Screen Precisely Matching Action\u003c\/h5\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio Plus with actuator turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962547\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eCrystal Clear Voice with AI Technology\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our Voice Zoom 3recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[2]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_23.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3D Surround\u003c\/h5\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmosand DTS:Xsupport provides unforgettable spatial sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_24.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHome Entertainment with BRAVIA Theatre Home Becomes Cinema\u003c\/h5\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.[3][4][5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962606\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound Precisely Matches What’s On Screen\u003c\/h5\u003e\n\u003cp\u003eSound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_25.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony BRAVIA Connect app\u003c\/h5\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.[9][10]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_26.webp\" alt=\"\"\u003e\n\u003ch5\u003eTake Control From Your Smartphone\u003c\/h5\u003e\n\u003cp\u003eYou can set up the app to work both with TV and Home Audio devices. So there’s no more searching for the right remote – just do it from your smartphone. Change volume, adjust settings and more.[1][2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_27.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstruction Manual-free Setup\u003c\/h5\u003e\n\u003cp\u003eForget about the instruction manual – just follow the animated steps shown by the app to set up. And when you’re setting up subsequent devices, the app will automatically share the Wi-Fi information, so you won’t need to type a password. The app also lets you optimise the sound field to adapt to the position where you usually sit.[4][2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_28.webp\" alt=\"\"\u003e\n\u003ch5\u003eYour Home Theatre Technician\u003c\/h5\u003e\n\u003cp\u003eWith our app you’ll have a free in-home technician. Get technical recommendations, discover useful features, and learn about the latest software updates to make your private theatre even better.[2][3]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_29.jpg\" alt=\"\"\u003e\n\u003ch5\u003eControl Your BRAVIA Theatre Effortlessly\u003c\/h5\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.[11][12]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_30.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHDMI Connection Easier for Everyone\u003c\/h5\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.[13]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_31.webp\" alt=\"\"\u003e\n\u003ch5\u003eTVs \u0026amp; Home Theatre: Accessibility for All, Whatever Your Needs\u003c\/h5\u003e\n\u003cp\u003eTechnology makes it easier to see, hear, and use. Incorporating accessibility in its design, Sony’s TV enhances the user experience regardless of age, ability or environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAccessibility to Assist Your Senses\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_32.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVision Assist\u003c\/h5\u003e\n\u003cp\u003eUse voice control, hear what’s on screen, or adjust the display. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_33.webp\" alt=\"\"\u003e\n\u003ch5\u003eTalkback and Text Magnification Functions\u003c\/h5\u003e\n\u003cp\u003eTalkback[1] allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification[2] will display an enlarged version of the focused text at the bottom or top of the screen[3].\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_34.webp\" alt=\"\"\u003e\n\u003ch5\u003eTactile Dots\u003c\/h5\u003e\n\u003cp\u003eTo help make setting up easier, Sony include tactile dots on the back panel as the HDMI terminal for TVs and home theatre products. Additionally, notches and tactile dots inside the packaging guide to a QR code[4]. Scan the code to go straight to the BRAVIA Connect app with screen reader support.[5]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_35.webp\" alt=\"\"\u003e\n\u003ch5\u003eColour Inversion\u003c\/h5\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_36.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility Shortcut\u003c\/h5\u003e\n\u003cp\u003eAccessibility Shortcut allows you to quickly and easily turn your accessibility features on or off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_37.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHearing Assist\u003c\/h5\u003e\n\u003cp\u003eAdjust the volume and sound, or turn audio into text. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_38.webp\" alt=\"\"\u003e\n\u003ch5\u003eCrystal Clear Voice Precise Dialogue\u003c\/h5\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.[6]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_39.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAction Assist\u003c\/h5\u003e\n\u003cp\u003eSelect the operation method, including shortcuts or voice control. The feature availability depends on model, region and country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_40.webp\" alt=\"\"\u003e\n\u003ch5\u003eNotification Timeout Function\u003c\/h5\u003e\n\u003cp\u003eNotification Timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_41.webp\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Operation Including Video Searches\u003c\/h5\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume[8][9][10][11][12].\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_42.webp\" alt=\"\"\u003e\n\u003ch5\u003eStable Remote Operation on a Desktop\u003c\/h5\u003e\n\u003cp\u003eOur remote is designed for stable operation on a flat surface, so that the remote buttons can be accurately pressed with a single finger without having to hold it in your hand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_43.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Atmosand DTS:Xexperience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.[12]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_44.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSingle View Simultaneous Sound\u003c\/h5\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetoothconnection from other devices.[14]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_45.webp\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love with Help From Google\u003c\/h5\u003e\n\u003cp\u003eGoogle TVbrings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[15][16][17][18]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_46.webp\" alt=\"\"\u003e\n\u003ch5\u003eContent\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eOver 10,000 Apps and Games, Straight to Your TV\u003c\/h5\u003e\n\u003cp\u003eTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.[4][5][6][7][8][9][10]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_47.webp\" alt=\"\"\u003e\n\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Streamand IMAXEnhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[11][12][13][14][10]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_48.webp\" alt=\"\"\u003e\n\u003ch5\u003eInstantly Enjoy Today’s Top Movies\u003c\/h5\u003e\n\u003cp\u003eYour new BRAVIA TV comes with movie credits included so you can immediately watch the latest releases and popular classics, including 4K HDR and IMAXEnhanced movies on SONY PICTURES CORE. Redeem your 5, 10 or 15 movies to add to your library. Plus, enjoy 12- or 24-month access to a curated selection of up to 100 movies to watch as many times as you like.[3][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108962658\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eSONY PICTURES CORE — Enjoy Movies Included with BRAVIA\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_49.webp\" alt=\"\"\u003e\n\u003ch5\u003eBe One of the First to Experience Sony Movies in IMAXEnhanced\u003c\/h5\u003e\n\u003cp\u003eBRAVIA TVs support stunning IMAXEnhanced content with richer visuals, immersive sound by DTS, and unparalleled quality. SONY PICTURES CORE has the largest IMAXEnhanced catalog, available here first. Plus, with SONY PICTURES CORE Calibrated Mode, IMAXEnhanced movies are automatically optimized with the best picture settings – bringing studio-quality mastering to your living room.[5][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_50.webp\" alt=\"\"\u003e\n\u003ch5\u003eSony Pictures Core and Bravia Technology Delivers the Highest Quality Content With Stunning Visuals and Expressive Sound\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eUse Your Included Credits to Watch the Latest Releases\u003c\/h5\u003e\n\u003cp\u003eWatch Kraven the Hunter on SONY PICTURES CORE.[2]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_51.webp\" alt=\"\"\u003e\n\u003ch5\u003eExperience Pure Stream™, the Highest in Streaming Picture Quality\u003c\/h5\u003e\n\u003cp\u003eSONY PICTURES CORE features Pure Streamwhich can stream HDR movies at up to 80Mbps — similar to 4K UHD Blu-ray on a wide range of content. This means significantly more detail, colour and contrast than conventional 15-25Mbps streaming content.[6][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_52.webp\" alt=\"\"\u003e\n\u003ch5\u003eRoom-filling, Immersive Sound\u003c\/h5\u003e\n\u003cp\u003eExperience your favorite movies with immersive sound from the comfort of your home. SONY PICTURES CORE supports DTS:X and Dolby Atmosfor an amazing surround sound experience. [8][7]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_53.webp\" alt=\"\"\u003e\n\u003ch5\u003eBuild Your Library with Movie Credits\u003c\/h5\u003e\n\u003cp\u003e5, 10, or 15 credits are included with the purchase of your BRAVIA TV. Credits let you redeem movies from a huge selection of blockbusters and popular classics, instantly adding them to your library where you can watch as many times as you'd like.[9][4]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_54.webp\" alt=\"\"\u003e\n\u003ch5\u003eWatch Instantly Across Your Sony Devices\u003c\/h5\u003e\n\u003cp\u003eUsing one Sony account, watch instantly on your eligible BRAVIA TV or PlayStation console with SONY PICTURES CORE.[10][2]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_55.webp\" alt=\"\"\u003e\n\u003ch5\u003eControl: Sony BRAVIA Connect App\u003c\/h5\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.[15][16]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_56.webp\" alt=\"\"\u003e\n\u003ch5\u003eGoogle Cast\u003c\/h5\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.[17][18]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_57.webp\" alt=\"\"\u003e\n\u003ch5\u003eCompatible with Apple AirPlay 2\u003c\/h5\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[19]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_58.webp\" alt=\"\"\u003e\n\u003ch5\u003eJust Use Your Voice to Control Your TV with Help From Google Assistant\u003c\/h5\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.[20][21][22][23][24]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_59.webp\" alt=\"\"\u003e\n\u003ch5\u003eConnect with Your Alexa\u003c\/h5\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[25][26][27]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_60.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Intuitive Modern Interface\u003c\/h5\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.[28]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eAdaption\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest Seat Anywhere Anytime\u003c\/h5\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, BRAVIA Camadjusts brightness, sound balance and volume so your experience is optimised to where you’re sitting.[29][30][31][32][33]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eProximity Alert\u003c\/h5\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_3.webp\" alt=\"\"\u003e\n\u003ch5\u003eA Handy Way to Control Your TV\u003c\/h5\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eCamera Covered, Privacy Protected\u003c\/h5\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Camto close the camera cover. Attaching and detaching BRAVIA Camis so easy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_5.webp\" alt=\"\"\u003e\n\u003ch5\u003eStay Tuned Stay Calm\u003c\/h5\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eRemote\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eEasy to Clean and Use Made with Recycled Plastic\u003c\/h5\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_7.webp\" alt=\"\"\u003e\n\u003ch5\u003ePlay Like Never Before\u003c\/h5\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_8.webp\" alt=\"\"\u003e\n\u003ch5\u003ePerfect for PlayStation\u003c\/h5\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_9.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5and PS5Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_10.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5and PS5Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_11.webp\" alt=\"\"\u003e\n\u003ch5\u003eStream PlayStationGames to Your BRAVIA\u003c\/h5\u003e\n\u003cp\u003eControl your PlayStationremotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5Pro or PS4console from another room or location like a friend's house.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1108963214\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAll Your Gaming Essentials in One Place\u003c\/h5\u003e\n\u003cp\u003eEverything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_12.webp\" alt=\"\"\u003e\n\u003ch5\u003eGaming Multi View on YouTube, a Game-changer\u003c\/h5\u003e\n\u003cp\u003eImagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi view on YouTube lets you do just that, no extra display required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_13.webp\" alt=\"\"\u003e\n\u003ch5\u003eDolby VisionSupport Brings Gaming to Life\u003c\/h5\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_14.webp\" alt=\"\"\u003e\n\u003ch5\u003eVarious Features in HDMI 2.1\u003c\/h5\u003e\n\u003cp\u003eSony TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_15.webp\" alt=\"\"\u003e\n\u003ch5\u003e4K \/ 120fps\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_16.webp\" alt=\"\"\u003e\n\u003ch5\u003eVariable Refresh Rate (VRR)\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_17.webp\" alt=\"\"\u003e\n\u003ch5\u003eAuto Low Latency Mode (ALLM)\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_18.webp\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility: Love the Planet, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_19.webp\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBalancing Environment and Entertainment\u003c\/h5\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIAhelps you optimise energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 11% and cutting packaging size by maximum 5% and total weight by maximum 14%.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_20.webp\" alt=\"\"\u003e\n\u003ch5\u003eAiming to Achieve a Smaller Footprint\u003c\/h5\u003e\n\u003cp\u003eSony Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_21.webp\" alt=\"\"\u003e\n\u003ch5\u003eCheck Your Eco Settings See Your Power Usage\u003c\/h5\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_22.webp\" alt=\"\"\u003e\n\u003ch5\u003eEasy to Clean and Use Made with Recycled Plastic\u003c\/h5\u003e\n\u003cp\u003eControls everything. Our compact remote uses approximately 80% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_23.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Recycled, Less New Plastic\u003c\/h5\u003e\n\u003cp\u003eConsidering the environment. This TV uses recycled materials for the rear cover, bezel, speaker box and inner\/outer parts to reduce virgin plastic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_24.webp\" alt=\"\"\u003e\n\u003ch5\u003eLess Packaging Less CO2\u003c\/h5\u003e\n\u003cp\u003eSony packaging is maximum 5% smaller and maximum 14% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 11%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_25.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAccessibility for All, Whatever Your Needs\u003c\/h5\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_26.webp\" alt=\"\"\u003e\n\u003ch5\u003eInitiatives at Sony\u003c\/h5\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_27.webp\" alt=\"\"\u003e\n\u003ch5\u003eTalkback and Text Magnification Functions\u003c\/h5\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_28.webp\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Operation, Including Video Searches\u003c\/h5\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_29.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessible for All\u003c\/h5\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_30.webp\" alt=\"\"\u003e\n\u003ch5\u003eColour Inversion\u003c\/h5\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_31.webp\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility Shortcut\u003c\/h5\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_32.webp\" alt=\"\"\u003e\n\u003ch5\u003eMenu Timeout Function\u003c\/h5\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_33.webp\" alt=\"\"\u003e\n\u003ch5\u003eSubtitle\u003c\/h5\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K55XR8M25BP_test\/K55XR8M25BP_test_34.webp\" alt=\"\"\u003e\n\u003ch5\u003eVolume Preset No More Loud Surprises\u003c\/h5\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's In The Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast built-in\u003c\/li\u003e\n\u003cli\u003eApple airplay\u003c\/li\u003e\n\u003cli\u003eApple homekit\u003c\/li\u003e\n\u003cli\u003e3D surround upscaling\u003c\/li\u003e\n\u003cli\u003eAcoustic center sync\u003c\/li\u003e\n\u003cli\u003eBuilt-in mic switch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55007335940472,"sku":"K55XR8M25BP.UKA","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/K65XR8M25B.UKA_award_cd4aa1d4-0f2d-4b9e-b83b-fd064ede9284.jpg?v=1763398745"},{"product_id":"sony-a90k-48-4k-ultra-hd-hdr-oled-smart-tv-xr48a90ku","title":"Sony Bravia XR 48\" OLED A90K HDR 4K Smart TV | XR48A90KU","description":"\u003cdiv class=\"sanus-container-outer\"\u003e\n\u003ca href=\"https:\/\/hnuk.selectionassistant.com\/mountfinder\/#!step1\" target=\"_blank\"\u003e\n\u003cdiv class=\"sanus-container-inner\"\u003e\n\u003cdiv class=\"sanus-content\"\u003e\n\u003cp\u003e\u003cstrong class=\"sanus-banner-strong\"\u003eFind Your Perfect TV Mount\u003c\/strong\u003e \u003cbr\u003eUse Sanus MountFinder™ to find the right TV mount for you.\u003c\/p\u003e\n\u003chr class=\"sanus-banner-hr\"\u003e\n\u003cp\u003eClick here to start\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sanus-logo\"\u003e\u003cimg src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/SANUS_logo_black.jpg\" alt=\"Sanus Logo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eNext Generation Picture and Sound with Cognitive Intelligence\u003c\/h5\u003e\n\u003cp\u003eTake vision and sound to the next level with Cognitive Processor XR.\n Sony  revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eExceptional Pure Blacks for Real-life Depth and Texture\u003c\/h5\u003e\n\u003cp\u003ePairing Sony  OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_3.avif\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eScreen is the Speaker, Pictures and Sound in Harmony\u003c\/h5\u003e\n\u003cp\u003eAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.[12]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Help from Google\u003c\/h5\u003e\n\u003cp\u003eWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, \"Ok Google, what should I watch?\". Even get answers on screen, control smart home devices, and more.[13], [14], [15], [16]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eRenew, Recycle and Reduce, Designed for the Environment\u003c\/h5\u003e\n\u003cp\u003eSony BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in Sony  TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Sony  unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.[19], [20]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003ePure Blacks for Real-life Depth and Texture\u003c\/h5\u003e\n\u003cp\u003eXR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises Sony  Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eA Wide Colour Spectrum for Real-world Shades and Hues\u003c\/h5\u003e\n\u003cp\u003ePowered by Sony  Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with Sony wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003eRecreating Lost Texture, All Your Content Upscaled to 4K\u003c\/h5\u003e\n\u003cp\u003eWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Sony Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.[21]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eIntelligent Motion Processing for Smooth, Fast-moving Action\u003c\/h5\u003e\n\u003cp\u003ePowered by Sony Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBeautiful Colours From Any Angle\u003c\/h5\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Sony  self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eXR Sound: Screen is the Speaker, Sound Follows Pictures Precisely\u003c\/h5\u003e\n\u003cp\u003eSound comes directly from the screen with Acoustic Surface Audio＋. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll Your Entertainment Upscaled to 3D Surround Sound\u003c\/h5\u003e\n\u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest with Sony Audio\u003c\/h5\u003e\n\u003cp\u003ePaired with Sony audio equipment, Sony latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAcoustic Center Sync\u003c\/h5\u003e\n\u003cp\u003eWhen you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. [22]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eReady for 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XRT for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately). [23]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVoice Zoom 2 Enhances Voices for Clearer Dialogue\u003c\/h5\u003e\n\u003cp\u003eHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Features: Compact Tv for Gaming, Immersive Picture and Sound\u003c\/h5\u003e\n\u003cp\u003eThe compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience. [24] [25]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003e4K\/120fps\u003c\/h5\u003e\n\u003cp\u003eWith HDMI 2.1, you get up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5ms input lag and dedicated Game Mode. [26]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAuto Low Latency Mode (ALLM)\u003c\/h5\u003e\n\u003cp\u003eWith Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVariable Refresh Rate (VRR)\u003c\/h5\u003e\n\u003cp\u003eWith a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_22.avif\" alt=\"\"\u003e\n\u003ch5\u003eSupreme Pictures and Sound, Whatever the Environment\u003c\/h5\u003e\n\u003cp\u003eSit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStep up to Even Better Viewing, Optimised with BRAVIA CAM\u003c\/h5\u003e\n\u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.[27]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_16.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_17.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch5\u003eDiscover New Ways to Enjoy TV with BRAVIA CAM\u003c\/h5\u003e\n\u003cp\u003eYou're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored. [28],[27], [29]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSmart TV Features: What You Want to Watch, All in One Place\u003c\/h5\u003e\n\u003cp\u003eEasily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. [13], [14], [15]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEasily Control your Smart Home\u003c\/h5\u003e\n\u003cp\u003eUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google. [15], [16]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSupersize your Smartphone Favourites\u003c\/h5\u003e\n\u003cp\u003eQuickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. [30], [31]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSimple Remote: Simple and Premium Remote, Easy to Use Even in Darkness\u003c\/h5\u003e\n\u003cp\u003eWe've completely redesigned Sony remote for effortless control of your TV, day or night.Sony new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too. [32]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eEasily Find your Lost Remote with Your Voice\u003c\/h5\u003e\n\u003cp\u003eNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it. [33]\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_22.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEasy to Wipe, Always Stays Clean\u003c\/h5\u003e\n\u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe [34] and keep clean. All buttons are specially coated with antibacterial material. [35], [32]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_23.jpg\" alt=\"\"\u003e\n\u003ch5\u003eControl All Your Devices with One Smart Remote\u003c\/h5\u003e\n\u003cp\u003eAll your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds. [32], [36]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eDesign: Versatile One Slate Design Immerses You in the Action\u003c\/h5\u003e\n\u003cp\u003eSony minimalist One Slate design with Metal Flush Surface immerses you in your favourite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.\u003c\/p\u003e\n\u003cp\u003eActual look may differ depending on TV size.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_24.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEasily Adjustable Premium Stand for Desktops\u003c\/h5\u003e\n\u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop. [37]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_25.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMetal Flush Surface for Immersive Viewing\u003c\/h5\u003e\n\u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it..\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_26.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAluminium Centre Plate, Luxurious Look and Feel\u003c\/h5\u003e\n\u003cp\u003eSony metal finish stand has been designed to perfectly match the TV and harmonise with your room and décor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test1\/XR48A90KU_Test1_27.png\" alt=\"\"\u003e\n\u003ch5\u003eEven More Studio Quality Entertainment, as the Creator Intended\u003c\/h5\u003e\n\u003cp\u003eWith a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits. [38], [39], [40]\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreator Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eImax Enhanced\u003c\/li\u003e\n\u003cli\u003eDolby Vision\u003c\/li\u003e\n\u003cli\u003eCalman Ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_27.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\u003cp\u003eEnjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions. [41], [42], [43]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_28.jpg\" alt=\"\"\u003e\n\u003ch5\u003e4K OLED\u003c\/h5\u003e\n\u003cp\u003eWhatever you're watching, you'll see it upscaled close to 4K[18] quality thanks to Sony unique Cognitive Processor XR. You'll also enjoy striking contrast on Sony OLED screen that's expertly controlled by Sony unique technology to deliver real life depth and pure blacks in every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_29.jpg\" alt=\"\"\u003e\n\u003ch5\u003eXR OLED Contrast Pro\u003c\/h5\u003e\n\u003cp\u003eXR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises Sony Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_30.jpg\" alt=\"\"\u003e\n\u003ch5\u003eXR HDR Remaster\u003c\/h5\u003e\n\u003cp\u003eWith XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_31.jpg\" alt=\"\"\u003e\n\u003ch5\u003e4K XR Smoothing\u003c\/h5\u003e\n\u003cp\u003eXR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_32.jpg\" alt=\"\"\u003e\n\u003ch5\u003e4K XR Super Resolution\u003c\/h5\u003e\n\u003cp\u003eXR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Sony BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture. [19]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\u003cp\u003eBRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.22\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_34.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\u003cp\u003eWith Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.21\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_35.jpg\" alt=\"\"\u003e\n\u003ch5\u003e3D Surround Upscaling\u003c\/h5\u003e\n\u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_36.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBluetooth Connectivity\u003c\/h5\u003e\n\u003cp\u003eConnect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions. [25]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_37.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAmbient Optimization\u003c\/h5\u003e\n\u003cp\u003eSit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_38.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAcoustic Auto Calibration\u003c\/h5\u003e\n\u003cp\u003eNo matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_39.jpg\" alt=\"\"\u003e\n\u003ch5\u003eLight Sensor\u003c\/h5\u003e\n\u003cp\u003eOn conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_41.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWorks with BRAVIA CAM\u003c\/h5\u003e\n\u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more. [26]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_42.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHands-free Voice Search\u003c\/h5\u003e\n\u003cp\u003eFind your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask. [30]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_43.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGoogle TV\u003c\/h5\u003e\n\u003cp\u003eBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you. [27], [28], [29]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_44.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGoogle Assistant\u003c\/h5\u003e\n\u003cp\u003eYour TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started. [28], [ 31]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_28.avif\" alt=\"\"\u003e\u003ch5\u003eGoogle Assistant\u003c\/h5\u003e\n\u003cp\u003eYour TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_29.avif\" alt=\"\"\u003e\u003ch5\u003eWorks With Alexa\u003c\/h5\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_30.avif\" alt=\"\"\u003e\u003ch5\u003eWorks With Ok Google\u003c\/h5\u003e\n\u003cp\u003eWatch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_31.webp\" alt=\"\"\u003e\u003ch5\u003eWorks With Apple Airplay \/ Apple Homekit\u003c\/h5\u003e\n\u003cp\u003eWith Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_32.avif\" alt=\"\"\u003e\u003ch5\u003eChromecast Built-In\u003c\/h5\u003e\n\u003cp\u003eGo from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_33.avif\" alt=\"\"\u003e\u003ch5\u003ePremium Designed Remote\u003c\/h5\u003e\n\u003cp\u003eSony have completely redesigned Sony remote for effortless control of your TV, day or night. Sony new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_34.avif\" alt=\"\"\u003e\u003ch5\u003eEasy To Wipe\u003c\/h5\u003e\n\u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_35.avif\" alt=\"\"\u003e\u003ch5\u003eSmart Remote\u003c\/h5\u003e\n\u003cp\u003eAll your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_36.webp\" alt=\"\"\u003e\u003ch5\u003e2-Way Multi-Position Stand\u003c\/h5\u003e\n\u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_37.avif\" alt=\"\"\u003e\u003ch5\u003eMetal Flush Surface\u003c\/h5\u003e\n\u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_38.avif\" alt=\"\"\u003e\u003ch5\u003eLiving Décor\u003c\/h5\u003e\n\u003cp\u003eSony Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_39.avif\" alt=\"\"\u003e\u003ch5\u003eDolby Vision And Dolby Atmos\u003c\/h5\u003e\n\u003cp\u003eEnjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_40.webp\" alt=\"\"\u003e\u003ch5\u003eCreator Calibrated Mode\u003c\/h5\u003e\n\u003cp\u003eCreator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_41.avif\" alt=\"\"\u003e\u003ch5\u003eBravia Core\u003c\/h5\u003e\n\u003cp\u003eA huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e \u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_img\/XR48A90KU_42.avif\" alt=\"\"\u003e\u003ch5\u003eInformation On Security Updates\u003c\/h5\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/XR48A90KU_Test2\/XR48A90KU_Test2_58.png\" alt=\"\"\u003e\n\u003ch5\u003ePerfect for PlayStation 5\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e12. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e13. User must accept Google Terms of Service (http:\/\/www.google.com\/policies\/terms\/), Play Terms of Service (https:\/\/play.google.com\/intl\/en-US_us\/about\/play-terms\/index.html) and Privacy Policy (http:\/\/www.google.com\/policies\/privacy\/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e14. Hands Free feature availability depends on language and may need software update. \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e15. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e16. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e17. “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e18. Horizon Forbidden West™: Releasing 02\/18\/2022. ©2021 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a trademark of Sony Interactive Entertainment LLC.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e19. The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size. Recycling may not be available in all communities where product is sold.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e20. SORPLAS supports recycling by incorporating waste optical discs, as well as post-consumer materials such as plastic water bottles, contributing to the protection of the environment and reduction in marine pollution.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e21. Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e22. Acoustic Center Sync is compatible with Sony Soundbar HT-A7000\/HT-A5000\/HT-A3000 and Home Theater System HT-A9. Product availability varies by country or region.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e23. Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810, WH-H910N, WF-C500, WH-XB910N.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e24. Image retention may occur if images are displayed in the same location on the screen repeatedly or over extended periods of time.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e25. Image \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e  \n\u003ch5\u003eWhat's in The Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAC power cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating instructions\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003eTable top stand\u003c\/li\u003e\n\u003cli\u003eVoice remote control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eReady for 360 spatial sound personalizer\u003c\/li\u003e\n\u003cli\u003eEco friendly\u003c\/li\u003e\n\u003cli\u003eRemote control: IR remote;premium remote\u003c\/li\u003e\n\u003cli\u003eTV system (digital cable): DVB-C\u003c\/li\u003e\n\u003cli\u003eTV System (digital sat): DVB-S\/S2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55157755249016,"sku":"XR48A90KU","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/sony-bravia-A90K-screenfill.jpg?v=1777975792"}],"url":"https:\/\/www.harveynorman.co.uk\/collections\/sony-oled-tvs.oembed","provider":"Harvey Norman","version":"1.0","type":"link"}