{"product_id":"sony-alpha-a7-iii-with-28-70-mm-lens-digital-camera-1","title":"Sony Alpha A7 III With 28-70 MM Lens Digital Camera","description":"\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003ePerfection for All. Everything You Need\u003c\/h5\u003e\n\u003cp\u003eCapture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eImage Quality Evolves\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eRendering Scenes in Realistic Detail\u003c\/h5\u003e\n\u003cp\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_2.png\" alt=\"\"\u003e\n\u003ch5\u003eNewly Developed Sensor, Evolved Image Processor: The Latest Technology Achieves Stunning Processing Speed\u003c\/h5\u003e\n\u003cp\u003eA new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_3.png\" alt=\"\"\u003e\n\u003ch5\u003eBack-illuminated Full-frame Sensor: Higher Sensitivity and Readout Speed\u003c\/h5\u003e\n\u003cp\u003eThe camera's 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eReducing Noise in High-resolution Images: Up to 1.5-stop Improvement in Image Quality\u003c\/h5\u003e\n\u003cp\u003eStandard ISO range is extended to ISO 100-51200, while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_5.webp\" alt=\"\"\u003e\n\u003ch5\u003eSubtle Gradation From Shadow to Highligh: Dynamic Range of Up to Approx. 15 Stops\u003c\/h5\u003e\n\u003cp\u003eApprox. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eFaithful Colour Reproduction: More Accurate Colour Reproduction Straight Out of the Camera\u003c\/h5\u003e\n\u003cp\u003eColour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_7.webp\" alt=\"\"\u003e\n\u003ch5\u003eSteadier Shots with 5-axis Stabilisation\u003c\/h5\u003e\n\u003cp\u003eThe latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_8.webp\" alt=\"\"\u003e\n\u003ch5\u003e14-bit Raw[6] Output for Rich Gradation\u003c\/h5\u003e\n\u003cp\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImage sensor The latest high-speed front-end LSI 16-bit image processing.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_9.webp\" alt=\"\"\u003e\n\u003ch5\u003eTake Aim with High AF Performance\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003e4D Focus — AF Performance Evolves\u003c\/h5\u003e\n\u003cp\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_10.webp\" alt=\"\"\u003e\n\u003ch5\u003e4d Focus: Stunning Wide Coverage: 693. Remarkable Number of Phase-detection AF Points\u003c\/h5\u003e\n\u003cp\u003eThis camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_11.webp\" alt=\"\"\u003e\n\u003ch5\u003e4D Focus: Fast AF Speed Up to Two Times Faster AF Performance\u003c\/h5\u003e\n\u003cp\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_12.webp\" alt=\"\"\u003e\n\u003ch5\u003e4D Focus: Steadfast Tracking: Enhanced AF Tracking for Swiftly Moving Subjects\u003c\/h5\u003e\n\u003cp\u003eThe AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_13.webp\" alt=\"\"\u003e\n\u003ch5\u003eReliable AF Down to Ev-3 Brightness\u003c\/h5\u003e\n\u003cp\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_14.webp\" alt=\"\"\u003e\n\u003ch5\u003eFocal-plane Phase-detection AF Supports a-mount Lenses\u003c\/h5\u003e\n\u003cp\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_15.webp\" alt=\"\"\u003e\n\u003ch5\u003eCatch the Eyes to See Into the Soul: Eye AF Revolutionises Portraiture\u003c\/h5\u003e\n\u003cp\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_16.webp\" alt=\"\"\u003e\n\u003ch5\u003eEven if Face is Partially Hidden\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_17.webp\" alt=\"\"\u003e\n\u003ch5\u003eEven When Looking Down\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_18.webp\" alt=\"\"\u003e\n\u003ch5\u003eEven When Backlit\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_19.webp\" alt=\"\"\u003e\n\u003ch5\u003eFocus Control via Touch Screen\u003c\/h5\u003e\n\u003cp\u003eThe α7 iii has touch focus function, and a touch pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_20.webp\" alt=\"\"\u003e\n\u003ch5\u003eAF in Focus Magnifier\u003c\/h5\u003e\n\u003cp\u003eUse autofocus for stills while focus area is magnified in viewfinder\/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_21.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Versatile AF Settings All Around\u003c\/h5\u003e\n\u003cp\u003eAF tracking sensitivity for stills is adjustable in five steps. AF areas\/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_22.webp\" alt=\"\"\u003e\n\u003ch5\u003eCapture Decisive Moments\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eFast Continuous Shooting Captures the Height of a Moment\u003c\/h5\u003e\n\u003cp\u003eThe α7 III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting[2] at up to 10 fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_23.webp\" alt=\"\"\u003e\n\u003ch5\u003eConfidence-boosting Continuous Shooting\u003c\/h5\u003e\n\u003cp\u003eCapture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF\/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_24.webp\" alt=\"\"\u003e\n\u003ch5\u003eShoot Continuously in Absolute Silence\u003c\/h5\u003e\n\u003cp\u003eThis camera allows silent shooting at up to 10 fps with AF\/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_25.webp\" alt=\"\"\u003e\n\u003ch5\u003eAnti-flicker Shooting\u003c\/h5\u003e\n\u003cp\u003eArtificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_26.webp\" alt=\"\"\u003e\n\u003ch5\u003eBetter Operation During Continuous Shooting\u003c\/h5\u003e\n\u003cp\u003eGroups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_27.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Realistic, Expressive Movies\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHigh-resolution 4K HDR\u003c\/h5\u003e\n\u003cp\u003eAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)[2] picture profile, supporting instant HDR workflow.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_28.webp\" alt=\"\"\u003e\n\u003ch5\u003eImage Resolution Uncompromised: Full-pixel Readout Without Binning for High-resolution 4K Movies\u003c\/h5\u003e\n\u003cp\u003eFull-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moire and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_29.webp\" alt=\"\"\u003e\n\u003ch5\u003eMore Comprehensive Autofocus Performance: Improved Fast Hybrid AF for Movie Recording\u003c\/h5\u003e\n\u003cp\u003eFast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_30.webp\" alt=\"\"\u003e\n\u003ch5\u003eHLG (Hybrid Log-Gamma) for instant HDR workflow\u003c\/h5\u003e\n\u003cp\u003eA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e[1] High flexibility to fine-tune images as desired (colour grading required)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e[2] Instant high-quality image (colour grading not required)\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_31.webp\" alt=\"\"\u003e\n\u003ch5\u003eSupports S-Log3 and Slow and Quick Motion\u003c\/h5\u003e\n\u003cp\u003eS-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120\/100 fps[5] for up to 60x quick motion and 5x slow motion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_32.webp\" alt=\"\"\u003e\n\u003ch5\u003eAdvantages of Sony’s Lenses for Video Shooting\u003c\/h5\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_33.webp\" alt=\"\"\u003e\n\u003ch5\u003eShoot with More Assured Reliability\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eReliable Features and Operation in a Compact Body\u003c\/h5\u003e\n\u003cp\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_34.webp\" alt=\"\"\u003e\n\u003ch5\u003eLonger Battery Life to Shoot for More Professional Lengths\u003c\/h5\u003e\n\u003cp\u003eThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_35.webp\" alt=\"\"\u003e\n\u003ch5\u003eDual Media Slots, UHS-II Support\u003c\/h5\u003e\n\u003cp\u003eWith two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_36.webp\" alt=\"\"\u003e\n\u003ch5\u003eMy Menu: Faster to Your Favourites\u003c\/h5\u003e\n\u003cp\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_37.webp\" alt=\"\"\u003e\n\u003ch5\u003eRating Function\u003c\/h5\u003e\n\u003cp\u003eWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_38.webp\" alt=\"\"\u003e\n\u003ch5\u003eHigh Connectivity for Smooth Workflow\u003c\/h5\u003e\n\u003cp\u003eUSB 3.1 Gen 1 compatible USB Type-C port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_39.webp\" alt=\"\"\u003e\n\u003ch5\u003eImaging Edge Remote, Viewer, and Edit\u003c\/h5\u003e\n\u003cp\u003eElevate your photography with imaging edge desktop applications. Use \"Remote\" to control and monitor shooting live on your pc screen; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop raw data into high-quality photos for delivery. Get the best from sony raw files, and manage your productions more efficiently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/ILCE7M3KB.CEC-Test\/ILCE7M3KB.CEC-Test_40.webp\" alt=\"\"\u003e\n\u003ch5\u003eImaging Edge Webcam\u003c\/h5\u003e\n\u003cp\u003eThe imaging edge webcam application makes it easy to use your sony camera as a high-quality webcam, with wide compatibility, for impressive live streaming and conferencing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRechargeable Battery NP-FZ100\u003c\/li\u003e\n\u003cli\u003eShoulder strap\u003c\/li\u003e\n\u003cli\u003eBody cap\u003c\/li\u003e\n\u003cli\u003eAccessory shoe cap\u003c\/li\u003e\n\u003cli\u003eEyepiece cup\u003c\/li\u003e\n\u003cli\u003eMicro USB cable\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm F3.5-5.6 OSS II\u003c\/li\u003e\n\u003cli\u003eLens hood\u003c\/li\u003e\n\u003cli\u003eLens cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAuto slow shutter\u003c\/li\u003e\n\u003cli\u003eTouch focus\u003c\/li\u003e\n\u003cli\u003eClock function\u003c\/li\u003e\n\u003cli\u003eVideo light mode\u003c\/li\u003e\n\u003cli\u003eSilent shooting\u003c\/li\u003e\n\u003cli\u003eType-C USB 3.1 Gen 1\u003c\/li\u003e\n\u003cli\u003eVertical grip connector\u003c\/li\u003e\n\u003cli\u003eMic terminal (3.5 mm stereo minijack)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55556144529784,"sku":"ILCE7M3MB.CEC","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5362\/7541\/files\/ILCE-7M3_VX8051_front_top.jpg?v=1778672882","url":"https:\/\/www.harveynorman.co.uk\/products\/sony-alpha-a7-iii-with-28-70-mm-lens-digital-camera-1","provider":"Harvey Norman","version":"1.0","type":"link"}