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Our Brightest 4K Ever
The flagship. Our brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
Cinema
Your Home Your Cinema
Every detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.
Balancing Environment and Entertainment
Less environmental impact, more immersive pictures and sound. BRAVIAhelps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.[1]
Bring the Cinematic Experience Home Enjoy Movies Included with BRAVIA
A huge number of movies are waiting for you. With BRAVIA technology, Pure Streamand IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.[2][3][4][5][6]
Sony Pictures Core Brings the Cinematic Experience Home
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Watch Netflix in Studio Quality Automatically Optimised
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.[7]
Sony and Prime Video Bring the Movie Theatre Experience to Your Home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.[8][7]
Immersive Movie Experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Aos for an unbelievably aospheric and immersive viewing experience.
IMAX Enhanced sound with DTS:X
You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.[9][10][7]
Picture
Unparalleled Brightness Incomparably Beautiful Colours
Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
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As Bright as Nature, Dazzling and Vibrant Worlds
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
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Definitive Contrast Professional Monitor Core Technology
Experience a new era in contrast. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.[2]
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Over a Billion Vivid Real-world Colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Proreproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
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Crystal Clear Pictures with AI Technology
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.[3]
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Even Fast-moving Action Stays Smooth Bright and Clear
Forget about blur. XR Motion Clarityanalyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
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Unmatched Realism With Xr Processorand AI Technology
Powered for precision. Our XR Processorfeatures an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
For Picture and Sound You Can Almost Feel – XR Processor
With our XR Processor, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.[1]
How the XR ProcessorWorks
Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that the picture element is enhanced to only a certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, XR Processorcross-analyses hundreds of thousands of elements at once. One of these elements is the focal point – which can detect where humans tend to focus the most. By cross-analysing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.[1]
What is the Focal Point?
The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with XR Processorrecognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there’s more depth to the player with the football or the main character, and scoreboards become easier to see.[1]
What is Depth Mapping?
BRAVIA TVs are modelled on human cognitive perception to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.[1]
Creating a More Realistic, Immersive Soundscape, Just Like You Hear in Real Life[1]
Sound Positioned to Bring You Into the Action
With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen. BRAVIA TVs put you at the heart of the scene.
A Virtual Sound Experience with Extra Dimensions
Delivering sound in horizontal and vertical directions, BRAVIA TVs provide a real multi-dimensional experience. They analyse and upconvert audio to simulate 5.1.2ch surround sound, creating a true 3D soundscape.
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Our Most Cinematic Sound World’s First TV with Beam Tweeter
Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.
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Theatre-like Surround, Pictures and Sound in Harmony
Feel like you're in the cinema. Acoustic Multi-Audio+ with Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.
Unprecedented Overhead Surround Sound with Beam Tweeter
Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.
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Crystal Clear Voice with AI Technology
No more muffled voices. Our new Voice Zoom 3recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.
Intelligent Processing Upscales Ordinary Stereo Sound to Extraordinary 3d Surround
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Aos and DTS:X support provides unforgettable spatial sound.
Home Entertainment: With Bravia Theatre, Home Becomes Cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.
All-round Cinematic, Go Beyond Conventional Virtual Surround Sound
It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home
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Sound Precisely Matches What's on Screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Aos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Control your BRAVIA Theatre Effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Single View, Simultaneous Sound
Sony TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Smart: Entertainment You Love With Help From Google
Google TVbrings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[21][23][24][25]
Everything You Stream All On One Screen
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.[1][2][3]
Content
Over 10,000 apps and games, straight to your TV[4][5][6][7][8][9]
Bring the Cinematic Experience Home, Enjoy Movies Included With Bravia
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.[10][11][12][13][14]
Watch Netflix in Studio Quality, Automatically Optimised
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
Stay Tuned Stay Calm
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.
Control
Just Use Your Voice to Control Your Tv With Help From Google Assistant
- Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.[18][19][3][20][21]
Connect with Your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[22][23]
Chromecast Built-in
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.[24][25]
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[26][27][28]
Ask Siri to Control Your TV With Just Your Voice
Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.[29][26]
Apple Fitness+ Now on BRAVIA
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.[14][28]
More Intuitive Modern Interface
Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.[30]
Camera
Best Seat Anywhere Anytime
Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Camadjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.[31][32][33][34][35]
Auto Power Saving
Saves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.[36][37][31][33][38]
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.[33][38]
A Handy Way to Control Your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.[33][38]
Camera Covered, Privacy Protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA Camto close the camera cover. Attaching and detaching BRAVIA Camis so easy.[33][38]
Remote
Eco Remote. Easy to Find, Clean and Use Anytime[39]
Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80%[40] recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.[41][42]
Design
Harmonic Presence Blends in Naturally
Everything in harmony. Sony new TV designs grace your living space with shapes, materials, colours and surface treaents that blend beautifully with interior decor, walls and home theatre products.
One Slate Perfect From Everywhere
Totally unified. Sony One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience. The steel stand bends inwards for a beautiful look from every angle.
Vibration Finish Harmonises With Your Home
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.
Perfectly Integrates TV and Soundbar, Almost no Stand Visible
Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.[26][27]
Multi-purpose Stand Fits Your Style
Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.[26][27]
Clutter-free From Every Angle
No unsightly cables trailing across tabletops. The rear cover and cable holders keep wires neatly hidden for a clutter-free look from the front, back and sides.[28]
Game: Play Like Never Before
BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion.[29]
Perfect for PlayStation 5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, aospheric sound and exclusive features bring your go-to games to life like never before.[1][2]
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.[3][4][5]
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.[3][6]
Stream PlayStation Games to Your BRAVIA
Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4console from another room or location like a friend's house.[7][8]
One Place for All Your Game Settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[9][10][11]
Dolby Vision for Gaming Supported
This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.
Various Features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.[12][13][14]
- Variable Refresh Rate (VRR)[16][17][18][14]
- Auto Low Latency Mode (ALLM)[18]
Environment & Accessibility Love the Planet, Smart for All
BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
What's in the Box:
- AC Power Cord
- Batteries
- Operating Instructions
- Remote Control
- Table Top Stand
- USB Type-C Cable
- Voice Remote Control
Product Features:
- Chromecast built-in
- Apple airplay
- Apple homekit
- Bravia sync (including hdmi-cec)
Secure Online Shopping