Person holding a Fujifilm X-E3 camera outdoors with focus on the camera body and lens.

X Series

Beautiful images, effortless performance, iconic design. FUJIFILM X Series cameras deliver imaging excellence for every level of creator.

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XF Lenses

With over 40 optics ranging from ultra wide to super telephoto, the FUJINON XF Lens lineup provides outstanding clarity across the board.

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Film Simulations

Established in 1934, Fujifilm has been creating photographic film for over 90 years. Film Simulations leverage that expertise to deliver a range of analogue-inspired looks.

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Fujifilm camera hanging on a strap

FUJIFILM X half

Inspired by iconic retro camera design, the FUJIFILM X half is a completely unique, pocket-sized body that brings the joy of analogue photography to the digital age.

XApp

Seamless smartphone pairing via the FUJIFILM XApp enables wireless file sharing, remote control and much more.

Smartphone screen showing Fujifilm camera connected in an app