Discover Samsung Smart TVs & Sound Devices

The world's No.1 TV brand and winner of 'Home Entertainment Brand of the Year' at the Which? Awards. With a legacy of innovation, Samsung leads the way with Al-powered Neo QLED 8K and 4K, OLED 4K, uniquely stylish Lifestyle TVs, and stunning 4K UHD Smart TVs -all perfectly paired with Samsung Soundbars.

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Were redefining what screens con do-simplifying ennancing and empowering
your daily experiencest Plus, enjoy 7 years of new TV experiences for frees

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Explore the range

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Neo QLED 8K & 4K AI TV

See every detail, even in bright rooms. Al-powered Neo QLED gives you a shorper brighter picture thot makes everything look more ffelike - no matter what you're watching.

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OLED 4K AI TV

Movies and games look amazing with deep blacks, bright colours and no annoying glare. It's picture perfect. day or night.

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Lifestyle

Allow us to reintroduce what a TV can be. From artful design, big screen moments and outdoor viewing. Samsung Lifestyle TVs turn every space into something special whether you're watching, decorating, or entertaining.

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QLED 4K

Bright, bold colours and sharp 4K detail make everything look more real It's a great all-rounder for everyday watching.

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Crystal UHD

Enjoy a clear, vibrant picture that brings your favourite shows and games to life. With built-in apps and easy-to-use design, everything you love to watch is right at your fingertips.

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Soundbars

Feel like you're in the middle of the action. Samsung Soundbars bring powerful sound and are easy to connect-no clutter, just great oudio

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The Samsung Difference

More than a TV. This is entertainment, reinvented.

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Samsung Vision Al

Experience ultimate immersion through Al technology. Enjoy real-time enhancements with optimised picture and sound depending on what you're watching and when you're watching it.

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Endless Entertainment

Enjoy more content than ever before. 1000s of TV shows and movies, available live and on demand, plus over 3000 games with no console required. Your choice, your entertainment, all in one place.

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Thoughtfully Designed

Designed to complement your home, Samsung's ultra-thin, minimalist TVs suit any room. Keep your setup clean and clutter-free. Connect all your devices to your TV with just one cable, thanks to the Wireless One Connect Box that can be placed up to 2.5m away, tidily hidden away in a cupboard or cabinet.

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Secured by Knox

Access Samsung's SmartThings app to sync and control your smart home's devices. From soundbars and set-top boxes to smart speakers and lighting. connect 1000s of compatible devices, set up routines and automate the everyday. Control your home life, smarter.

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SmartThings

Access Samsung's SmartThings app to sync and control your smart home's devices. From soundbars and set-top boxes to smart speakers and lighting. connect 1000s of compatible devices, set up routines and automate the everyday. Control your home life, smarter.

Shop by Screen Size

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Over 75" TVS
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60"- 74" TVS
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50"- 59" TVS
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43"- 49" TVS
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Below 43" TVS

Samsung TV has been ranked No.1 selling TV brand for 19 consecutive years by Omdia. Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED (excluding Q6F) and The Frame TV models. Samsung Vision Al features vary by TV model. Tizen OS upgrades are ' available for up to 7 years from the product's release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device. Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. "Samsung account and internet connection required. *TV power cable required. Wireless One Connect operating distance can vary depending on the surrounding environment. Applicable to QN990F. "Compatible devices must be connected to Samsung TV via SmartThings. Requires Samsung account, SmartThings

app, Internet connection, and SmartThings enabled devices. 1ºOnly applicable to QN990F & QN900F.

*Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia. **Customisable bezel sold separately.