Description

TV when it's on, art when it's off

Elevating your entertainment setup has never been easier with the integration of advanced audio technology. Featuring six built-in speakers, this system promises to deliver immersive sound that envelops you from all directions, enhancing your overall viewing experience. The AI-powered technology ensures that your TV and soundbar work in perfect harmony, creating a seamless audio-visual experience that is tailored to the content you are watching. With a powerful output of 400W, the sound quality is rich and dynamic, making every movie, show, or game feel like a cinematic event. The AI-optimized sound adjusts the audio settings based on the type of content, ensuring that dialogue is clear during movies and the action sequences are thrilling during games. This level of customization means that you can enjoy a tailored audio experience that enhances your enjoyment and engagement with whatever you are watching.

Modern Frame Design & Bezel*

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised* to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.

Pantone Validated Colour, with Real Quantum Dots

Experience striking television, on and off. Enjoy rich and authentic Pantone-validated colours with Quantum Dot technology - lose yourself in stunning visuals, whether you’re viewing stunning artwork or watching your favourite shows, with boosted brightness for vivid, true-to-life colours.

Matte Display

Experience a TV with an anti-reflective appearance, whether it's on or off.  The glare-free* Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you're in a bright or dark room, The Frame blends into your decor beautifully. 

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Art Mode

Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks* that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries**.

*Art Store subscription and Samsung Account connection required to access full selection of artwork.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

Dolby Atmos®*

Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

One Connect Box

Simplify your setup with the Samsung One Connect Box. Connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless. Perfect for a clean, hassle-free wall-mount setup with The Frame TV, creating a sleek, modern look.

NQ4 AI Gen2 Processor

Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

*Upscaling may not apply to PC connection and Game Mode. 

Art Store

Build and display your own personal art collection - access Art Store and explore from a growing library of over 3,000 works of art*. Enjoy unlimited access to famous classics and amazing modern artworks and photography to make a gallery of your living space.

*Art Store subscription and Samsung Account required to access full selection of artwork.

Slim Fit Wall Mount In-Box

Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame. Not only does it ensure your TV is securely mounted, but it also blends beautifully into any room, elevating your home's aesthetic with a clean, minimalistic finish.

Customisable Bezels*

Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style*. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favorite digital artworks.

*Customisable bezels each sold separately.

Adaptive Sensors (Brightness & Motion)

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave*.  Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting**. 

*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.
**Brightness sensor performance may vary depending on the ambient brightness level. 

4K AI Upscaling

Our powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.

*Upscaling may not apply to PC connection and Game Mode. 

Quantum HDR

Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

My Photo

Frame your most treasured memories in a way that best complements your home. With just a few simple steps, you can easily upload and display your favorite photos or a beautiful family portrait directly on your TV—whether through your smartphone* or a USB flash drive. Plus, take your photos to the next level with 6 unique, pre-loaded artistic filters that turn every image into a masterpiece. Enjoy the perfect blend of technology and personal touch in your living space!

*Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required. 

Art Store Streams

With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month*.

Object Tracking Sound*

Our best TV surround sound experience that puts you in the heart of the action. The sound accurately follows the action on screen thanks to 12 built-in speakers that fire sound from all sides of the screen. Hear the roar of a jet plane flying above you, the rise of the crowd as your sports team attacks and the dialogue come from where the character is standing.

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time. 

Matte Canvas

Discover even more ways to personalise The Frame and make it truly yours. Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 different layout styles and a palette of 16 colours to seamlessly match your home decor. Want to set the perfect mood? Easily adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere for any occasion.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Smart TV powered by Tizen OS*

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps*. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

*Samsung account required to access our network-based smart services and apps.
**Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. 

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark.  Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.

*Samsung account and internet connection required.

Auto HDR Remastering

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details. 

AI Customisation Mode

Our advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would. 

Dual LED

Samsung's Dual LED technology uses warm and cool LEDs to light up the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.

Motion Xcelerator 144Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games* with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

*Applicable to 55"↑. 4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz as specified in HDMI 2.1.

Samsung Q-Symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Samsung Knox Security

With today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates* and the automatic blocking of harmful attacks. Stay secured, stay entertained. 

*Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings. 

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

*Applicable to console and PC Gaming only.

SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.

*Must be charged via USB C cable (sold separately) if battery is fully drained.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

10 Year Screen Burn Warranty

Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung offers a 10-year screen burn warranty.

*Participants must register for the 10 year screen burn warranty within 90 days of purchase. T&Cs apply.

Height Adjustable Stand

The Frame is designed to fit seamlessly into your home setup. With its adjustable TV stand, you can easily set your TV at the perfect height, creating space for your soundbar and ensuring a customised viewing experience.

Multiple Voice Assistants

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Bixby/Alexa built-in*
*Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Mobile Mirroring

Seamlessly transition from watching your favorite show on your mobile device to enjoying it on the stunning screen of The Frame TV. You can mirror content from your smartphone or tablet using SmartThings, or effortlessly connect with Apple devices through AirPlay 2.*

*Internet connection and compatible smartphone required.
**Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. 

Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space. 

Multi View

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie. 

*Samsung account, internet connection and compatible mobile device required.
Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay

SmartThings Calibration

Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.*

*Internet connection, compatible Android or iOS device and SmartThings app required.

Samsung Health*

Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life. 

*Smart Trainer available from Q70C series and above. Compatible camera required and sold separately. Samsung account required.

FreeSync Premium*

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals*. Watch your games come to life in spectacular colour and detail - just like the creators intended. 

*Compatible games and consoles only.

Auto Game Mode (ALLM)

Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.