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EX-DISPLAY
Sony amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on Sony Full Array LED screen powered by Cognitive Processor XR.
Cognitive Processor XR controls the backlight of Sony Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.
Sony BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.[5]
X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market[6].
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, Sony Full Array LED with XR Triluminos Pro delivers natural shades in every detail.
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.[1]
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.
With BRAVIA CORE Calibrated Mode, all movies including IMAX Enhanced titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.
With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Tailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.
Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony TVs give you smooth and clear movement for responsive gameplay.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Stream from Your Device. Easily Cast Movies, Shows, Photos, and More from Your Phone Right to Your TV.
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
As simple as a single touch. All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.
BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market.
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Sony-developed SORPLAS recycled plastics are used in sony TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, Sony new packaging uses around 48% less plastic volume
Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
Sony minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA, gives the TV an extremely slim, sophisticated look
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.
1The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
2TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
3©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
4PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.
5Actual look may differ depending on TV size, region and country.
685X90L vs compared to EPREL registration number 1439153.
7This product is also known as XR-75X90L,XR75X90LU,XR75X90LPU,XR-55X90L,XR55X90LU,XR55X90LPU,XR-65X90L,XR65X90LU,XR65X90LPU,XR-85X90L,XR85X90LPU,XR-98X90L,XR98X90LU
We offer a comprehensive nationwide (excluding Republic of Ireland) delivery service; we aim to deliver all orders as quickly as possible.
| Item Type | Delivered In | Delivered By |
|---|---|---|
| Small Items | 2 Working days | DPD |
| Large Electrical Appliance | 3-5 Working days | Independent transport company |
| Furniture & Bedding | 3-5 Working days | Independent transport company |
Please note: if you have ordered furniture and bedding products that involve a lead time, are customised or made to measure, we will contact you to discuss delivery.
Can't wait for delivery or don't want to pay additional delivery charges? It's incredibly simple to collect your online order in store and get your hands on your product quickly and easily. Simply select the Click & Collect option and head to your nearest Harvey Norman store to collect your order.
Store Purchases: For all items purchased from a physical store, please return to your local Harvey Norman Store. Please see Terms & Conditions here.
Online Purchases: For all items purchased via our Online Store (website), please fill out our Contact Form where our team can guide you through the process.
EX-DISPLAY
Sony amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on Sony Full Array LED screen powered by Cognitive Processor XR.
Cognitive Processor XR controls the backlight of Sony Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.
Sony BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.[5]
X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market[6].
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, Sony Full Array LED with XR Triluminos Pro delivers natural shades in every detail.
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.[1]
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.
With BRAVIA CORE Calibrated Mode, all movies including IMAX Enhanced titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.
With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Tailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.
Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony TVs give you smooth and clear movement for responsive gameplay.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Stream from Your Device. Easily Cast Movies, Shows, Photos, and More from Your Phone Right to Your TV.
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
As simple as a single touch. All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.
BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market.
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Sony-developed SORPLAS recycled plastics are used in sony TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, Sony new packaging uses around 48% less plastic volume
Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
Sony minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA, gives the TV an extremely slim, sophisticated look
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.
1The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
2TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
3©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.
4PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.
5Actual look may differ depending on TV size, region and country.
685X90L vs compared to EPREL registration number 1439153.
7This product is also known as XR-75X90L,XR75X90LU,XR75X90LPU,XR-55X90L,XR55X90LU,XR55X90LPU,XR-65X90L,XR65X90LU,XR65X90LPU,XR-85X90L,XR85X90LPU,XR-98X90L,XR98X90LU
We offer a comprehensive nationwide (excluding Republic of Ireland) delivery service; we aim to deliver all orders as quickly as possible.
| Item Type | Delivered In | Delivered By |
|---|---|---|
| Small Items | 2 Working days | DPD |
| Large Electrical Appliance | 3-5 Working days | Independent transport company |
| Furniture & Bedding | 3-5 Working days | Independent transport company |
Please note: if you have ordered furniture and bedding products that involve a lead time, are customised or made to measure, we will contact you to discuss delivery.
Can't wait for delivery or don't want to pay additional delivery charges? It's incredibly simple to collect your online order in store and get your hands on your product quickly and easily. Simply select the Click & Collect option and head to your nearest Harvey Norman store to collect your order.
Store Purchases: For all items purchased from a physical store, please return to your local Harvey Norman Store. Please see Terms & Conditions here.
Online Purchases: For all items purchased via our Online Store (website), please fill out our Contact Form where our team can guide you through the process.
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© Harvey Norman Trading (United Kingdom) Limited, Unit 62a The Parade Gracechurch Shopping Centre, The Parade, Sutton Coldfield, Birmingham, United Kingdom, B72 1PD. Company No: 15512318. Registered in the United Kingdom. Private company limited by shares. All rights reserved.
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