LG 48" OLED Evo AI C54 4K Smart TV | OLED48C54LA.AEK

OLED48C54LA.AEK
£ 1,499
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Description

LG OLED Evo AI

See the details of every light and dark.Powered by a9 Al processor gen8.

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
Next-Level Visual Detail With The Brilliant Alpha 9 Ai Processor Gen8

Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.
Perfect Black Even In Bright Or Dark Spaces

Unveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.

*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards. *Actual performance may vary depending on the ambient lighting and viewing environment.
Perfect Colour

100% colour volume and 100% colour fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs. *LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards. *100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek. *The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
The Next Generation Of Lg Ai Tv : AI Voice Id With My Profile Syncs To You

LG AI voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.

*Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.
Find Answers Instantly With Ai Search

Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *The US and Korea use the LLM Model.
Solve Requests In Real-Time With Ai Chatbot

Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

*Internet connection required. *AI Chatbot available in countries supporting NLP in their native language. *It is possible to link the AI chatbot to customer service and mobile contacts.
New Upgrade Every Year With Award-Winning Webos Re:New Program

Get the benefits from the latest features and software with annual upgrades.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs. *The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start. *Updates and the schedule to some features, applications, and services may vary by model and region. *Upgrades available for 2022 OLEDs and 2023 UHD and above models.
Ai Sound Pro With Virtual 11.1.2 Channels : Voice Clarity With Al Voice Remastering

No more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

Ai Sound Pro With Virtual 11.1.2 Channels : Dynamic Sound Booster Powers Your Sound

Al processing enhances tv sound for a more powerful sound experience.

*Must be activated through the Soundbar Mode menu. *Sound may vary according to the listening environment.
Elevate Your Soundscapes With Lg Tv And Lg Soundbar : Immersive Sound With Wow Orchestra

LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Elevate Your Soundscapes With Lg Tv And Lg Soundbar :Control Sound Easier With Wow Interface

Conveniently operate your soundbar settings from your TV.

*Soundbar can be purchased separately. *Soundbar Mode Control may vary by model. *Please note that the service may not be available at the time of purchase. A network connection is required for updates. *LG TV remote usage is limited to certain features only. *WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
Ultra Slim Design

Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

Ultra Slim Design

Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

*Bezel size differs by series and size.
Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

*OLED C5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG. *144Hz only works with games or PC inputs that support 144Hz. *HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR. *Support for HGiG may vary by country. *clearMR is a certification program of VESA to evaluate the motion blur performance of the display.
Dolby Vision & Ambient Filmmaker Mode

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. *Ambient FILMMAKER MODE with Dolby Vision is supported. *Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.
Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation. *All images above are simulated. *Service availability varies by region and country. *Personalized services may vary depending on the policies of the 3rd party application.
Check out the video:
Bring Every Frame to Life With Ai Picture Pro

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

*AI Picture Pro will not work with any copyright-protected content on OTT services. *Image quality of upscaled content will vary based on the source resolution.
Check out the video:
The Next Generation of LG AI TV : Personalized Visual from 1.6 Billion Possibilities with Al Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

Check out the video:
The Next Generation of LG AI TV : Personalized Sound with Al Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, Al creates a tailored sound profile tuned to your preferences.

Check out the video:
Complete Your AI Experience With Ai Magic Remote Featuring a Dedicated AI Button

Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model. *An internet connection is required for use. *AI Voice Recognition is only provided in countries that support NLP in their native language.
What's in the box :
  • Remote
  • Power Cable
Products Features :
  • 4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
  • True black levels in every pixel create stunning contrast, depth, and detail
  • 100% colour fidelity for accurate life like colours. 100% colour volume for richer hues
  • Brighter visuals from the new light boosting algorithm of brightness booster
  • New AI button, voice controls, drag and drop functions on the AI magic remote

Specs

General

  • Brand LG
  • Product Category Smart TVs
  • Product Type TV

TV Features

  • TV Size 48"
  • Image Quality 4K
  • View Angle Multi View
  • Response Time Less than 0.1ms
  • Additional Features High Contrast, Gray Scale, Invert Colors

Display

  • Display Resolution HD 4K Ultra HD
  • Screen Type OLED
  • Screen Size (Display) 48"
  • Screen Resolution 3,840 x 2,160
  • Aspect Ratio 16:9
  • Refresh Rate 120 Hz

Video

  • Video Definition 4K
  • HDMI Standby Passthrough Yes

Audio

  • Audio Decoding Format AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • Audio Features LG Sound Sync,Sound Mode Share,Simultaneous Audio Output,Bluetooth Surround Ready,Dolby Atmos,α9 AI Sound Pro (Virtual 11.1.2 Up-mix),Clear Voice Pro,Down Firing,AI Acoustic Tuning
  • Surround Mode Yes

Platform

  • Operating System webOS
  • Operating System Version webOS 25

Power

  • Frequency 50-60 Hz
  • Power Source Main
  • Voltage 100-240V
  • Energy Consumption per 1000 hour 64 kwh
  • On-mode Power Consumption Under 0.5W

Certifications

  • Energy Label Rating G

Dimensions (Box)

  • Height 735 mm
  • Width 1373 mm

Dimensions (With stand)

  • Width 1071 mm
  • Depth 230 mm
  • Height 675 mm
  • Weight 16.8 kg

Dimensions

  • Width 1071 mm
  • Depth 46.9 mm
  • Height 618 mm
  • Weight 14.9 kg

Delivery

We offer a comprehensive nationwide (excluding Republic of Ireland) delivery service; we aim to deliver all orders as quickly as possible.

Item Type Delivered In Delivered By
Small Items 2 Working days DPD
Large Electrical Appliance 3-5 Working days Independent transport company
Furniture & Bedding 3-5 Working days Independent transport company

Please note: if you have ordered furniture and bedding products that involve a lead time, are customised or made to measure, we will contact you to discuss delivery.

Free Click & Collect In Store

Can't wait for delivery or don't want to pay additional delivery charges? It's incredibly simple to collect your online order in store and get your hands on your product quickly and easily. Simply select the Click & Collect option and head to your nearest Harvey Norman store to collect your order.

  1. During checkout, select “Click & Collect” and select your preferred store.
  2. After your order is placed, you will receive an order acknowledgement email with your order number.
  3. Once the store has confirmed your order and reserved the stock, you will receive an email to inform you that your order is "Ready for collection". If you want to use "Contactless Click & Collect" select this option on this email.
  4. Bring your order number to the store you selected for Click & Collect, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
  6. If availing of Contactless Click & Collect, please click the link in your email "ready to pick up" to let the store know you are on your way. When you have parked in the designated parking bay, open your email, and choose the "I'm here" option and a member of staff will bring your purchase out to your car.

Easy returns

Store Purchases: For all items purchased from a physical store, please return to your local Harvey Norman Store. Please see Terms & Conditions here.

Online Purchases: For all items purchased via our Online Store (website), please fill out our Contact Form where our team can guide you through the process.

-->

Description

keyboard_arrow_down

Description

LG OLED Evo AI

See the details of every light and dark.Powered by a9 Al processor gen8.

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
Next-Level Visual Detail With The Brilliant Alpha 9 Ai Processor Gen8

Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.
Perfect Black Even In Bright Or Dark Spaces

Unveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.

*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards. *Actual performance may vary depending on the ambient lighting and viewing environment.
Perfect Colour

100% colour volume and 100% colour fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs. *LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards. *100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek. *The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
The Next Generation Of Lg Ai Tv : AI Voice Id With My Profile Syncs To You

LG AI voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.

*Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.
Find Answers Instantly With Ai Search

Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *The US and Korea use the LLM Model.
Solve Requests In Real-Time With Ai Chatbot

Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

*Internet connection required. *AI Chatbot available in countries supporting NLP in their native language. *It is possible to link the AI chatbot to customer service and mobile contacts.
New Upgrade Every Year With Award-Winning Webos Re:New Program

Get the benefits from the latest features and software with annual upgrades.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs. *The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start. *Updates and the schedule to some features, applications, and services may vary by model and region. *Upgrades available for 2022 OLEDs and 2023 UHD and above models.
Ai Sound Pro With Virtual 11.1.2 Channels : Voice Clarity With Al Voice Remastering

No more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

Ai Sound Pro With Virtual 11.1.2 Channels : Dynamic Sound Booster Powers Your Sound

Al processing enhances tv sound for a more powerful sound experience.

*Must be activated through the Soundbar Mode menu. *Sound may vary according to the listening environment.
Elevate Your Soundscapes With Lg Tv And Lg Soundbar : Immersive Sound With Wow Orchestra

LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Elevate Your Soundscapes With Lg Tv And Lg Soundbar :Control Sound Easier With Wow Interface

Conveniently operate your soundbar settings from your TV.

*Soundbar can be purchased separately. *Soundbar Mode Control may vary by model. *Please note that the service may not be available at the time of purchase. A network connection is required for updates. *LG TV remote usage is limited to certain features only. *WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
Ultra Slim Design

Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

Ultra Slim Design

Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

*Bezel size differs by series and size.
Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

*OLED C5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG. *144Hz only works with games or PC inputs that support 144Hz. *HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR. *Support for HGiG may vary by country. *clearMR is a certification program of VESA to evaluate the motion blur performance of the display.
Dolby Vision & Ambient Filmmaker Mode

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. *Ambient FILMMAKER MODE with Dolby Vision is supported. *Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.
Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation. *All images above are simulated. *Service availability varies by region and country. *Personalized services may vary depending on the policies of the 3rd party application.
Check out the video:
Bring Every Frame to Life With Ai Picture Pro

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

*AI Picture Pro will not work with any copyright-protected content on OTT services. *Image quality of upscaled content will vary based on the source resolution.
Check out the video:
The Next Generation of LG AI TV : Personalized Visual from 1.6 Billion Possibilities with Al Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

Check out the video:
The Next Generation of LG AI TV : Personalized Sound with Al Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, Al creates a tailored sound profile tuned to your preferences.

Check out the video:
Complete Your AI Experience With Ai Magic Remote Featuring a Dedicated AI Button

Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model. *An internet connection is required for use. *AI Voice Recognition is only provided in countries that support NLP in their native language.
What's in the box :
  • Remote
  • Power Cable
Products Features :
  • 4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
  • True black levels in every pixel create stunning contrast, depth, and detail
  • 100% colour fidelity for accurate life like colours. 100% colour volume for richer hues
  • Brighter visuals from the new light boosting algorithm of brightness booster
  • New AI button, voice controls, drag and drop functions on the AI magic remote

Specifications

keyboard_arrow_down

Specs

General

  • Brand LG
  • Product Category Smart TVs
  • Product Type TV

TV Features

  • TV Size 48"
  • Image Quality 4K
  • View Angle Multi View
  • Response Time Less than 0.1ms
  • Additional Features High Contrast, Gray Scale, Invert Colors

Display

  • Display Resolution HD 4K Ultra HD
  • Screen Type OLED
  • Screen Size (Display) 48"
  • Screen Resolution 3,840 x 2,160
  • Aspect Ratio 16:9
  • Refresh Rate 120 Hz

Video

  • Video Definition 4K
  • HDMI Standby Passthrough Yes

Audio

  • Audio Decoding Format AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • Audio Features LG Sound Sync,Sound Mode Share,Simultaneous Audio Output,Bluetooth Surround Ready,Dolby Atmos,α9 AI Sound Pro (Virtual 11.1.2 Up-mix),Clear Voice Pro,Down Firing,AI Acoustic Tuning
  • Surround Mode Yes

Platform

  • Operating System webOS
  • Operating System Version webOS 25

Power

  • Frequency 50-60 Hz
  • Power Source Main
  • Voltage 100-240V
  • Energy Consumption per 1000 hour 64 kwh
  • On-mode Power Consumption Under 0.5W

Certifications

  • Energy Label Rating G

Dimensions (Box)

  • Height 735 mm
  • Width 1373 mm

Dimensions (With stand)

  • Width 1071 mm
  • Depth 230 mm
  • Height 675 mm
  • Weight 16.8 kg

Dimensions

  • Width 1071 mm
  • Depth 46.9 mm
  • Height 618 mm
  • Weight 14.9 kg

Delivery & Returns

keyboard_arrow_down

Delivery

We offer a comprehensive nationwide (excluding Republic of Ireland) delivery service; we aim to deliver all orders as quickly as possible.

Item Type Delivered In Delivered By
Small Items 2 Working days DPD
Large Electrical Appliance 3-5 Working days Independent transport company
Furniture & Bedding 3-5 Working days Independent transport company

Please note: if you have ordered furniture and bedding products that involve a lead time, are customised or made to measure, we will contact you to discuss delivery.

Free Click & Collect In Store

Can't wait for delivery or don't want to pay additional delivery charges? It's incredibly simple to collect your online order in store and get your hands on your product quickly and easily. Simply select the Click & Collect option and head to your nearest Harvey Norman store to collect your order.

  1. During checkout, select “Click & Collect” and select your preferred store.
  2. After your order is placed, you will receive an order acknowledgement email with your order number.
  3. Once the store has confirmed your order and reserved the stock, you will receive an email to inform you that your order is "Ready for collection". If you want to use "Contactless Click & Collect" select this option on this email.
  4. Bring your order number to the store you selected for Click & Collect, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
  6. If availing of Contactless Click & Collect, please click the link in your email "ready to pick up" to let the store know you are on your way. When you have parked in the designated parking bay, open your email, and choose the "I'm here" option and a member of staff will bring your purchase out to your car.

Easy returns

Store Purchases: For all items purchased from a physical store, please return to your local Harvey Norman Store. Please see Terms & Conditions here.

Online Purchases: For all items purchased via our Online Store (website), please fill out our Contact Form where our team can guide you through the process.

-->

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