TV When It's On, Art When It's Off

Design

Stylish Picture Frame Design: Modern Frame Design & Bezel

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your decor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.1

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Sleek, Modern Design: Slim Design & Slim Fit Wall Mount In-box

Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame.[2]

Switch Up Your Style: Customisable Bezels

Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your decor and enhance your favourite digital artworks.[3]

Flexible Design That Fits Your Space: Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.[4]

Art

TV When It’s On, Art When It’s Off: Art Mode

Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.[5]

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Stream Complimentary Pieces of Art: Art Store Streams

With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month.[6]

Where Your Artistic Journey Begins: Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.[7]

Frame Your Most-loved Moments: My Photo

You can easily upload and exhibit your own photos or a new family portrait from sources like Google Photos or iCloud Photos. Simply send your photos to The Frame Pro via SmartThings for easy display on your TV and Smart Display at home.[8]

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Brightness Sensor

Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.[9]

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Motion Sensor

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.[10]

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Matte Canvas

Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 layout styles and palette of 16 colours to blend with your home decor. Want to set the perfect mood? Adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere.

Picture Quality

Elevate Your TV Viewing with Stunning Visuals: Stunning Picture Quality with QLED

The Frame can do more than just beautifully display art. Equipped with an impressive QLED display, it delivers excellent visuals for your favourite entertainment, whether it's movies, sports, gaming or more.

Say Goodbye to Glare: Matte Display

Experience a TV with an anti-reflective appearance, whether it's on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you're in a bright or dark room, The Frame blends into your decor beautifully.[11]

Enjoy Artful Colours, Validated by PANTONE

Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with Matte Display that reduces glare, you can enjoy an authentic art viewing experience.

Open Up Previously Hidden Depth and Detail: Quantum HDR

Want to see exactly what's lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

Say Goodbye to Disposable Batteries: SolarCell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.[12]

Samsung Vision AI

Samsung Vision AI Meets The Frame

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

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Powerful Al Exceptional Picture: NQ4 AI Gen2 Processor

Samsung powerful 4K Al processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

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One-of-a-kind Visuals That Match Your Mood: Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, Samsung Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Expertly Tailored Sound, in Real-time: Al Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Experience 7 Years of Smarter TV on US[13]

Smart TV powered by Tizen OS

Notes:

1. Customisable bezels each sold separately.

2. The distance between the wall and TV may vary depending on the wall type and installation method.

3. Customisable bezels each sold separately.

4. Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

5. Art Store subscription and Samsung Account connection required to access full selection of artwork. Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

6. The number of complimentary artworks is subject to change without prior notice.

7. Art Home UI is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately.

8. Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required.

9. Brightness sensor performance may vary depending on the ambient brightness level.

10. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.

11. Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

12. Must be charged via USB C cable (sold separately) if battery is fully drained.

13. Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device.

14. Studio stand, customisable bezel and soundbar sold separately. Wires not shown.

What's in the Box:

• Slim Fit Wall-mount Support

Product Features:

• Art mode
• Frame design
• Analog tuner
• Game motion plus
• Surround sound
• Ambient mode in art mode