Companion that Enriches Your Life

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Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor

Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.[1]

Compared to 2025 QLED 4K TVs with Q4 AI Processor

• Up to 2x Faster GPU
• 40% Faster CPU

Give your Watchlist the 4K Treatment: 4K AI Upscaling

Samsung werful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.[2]

As Easy as Asking: Bixby and Alexa

Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless - you just need to ask.[3]

Settings, Adjusted for you: Al Mod

Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with Al Customisation Mode.

Expertly Engineered Sound, in Real-time: Al Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.

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One-of-a-kind Visuals that Match Your Mood: Generative Wallpaper

Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, Samsung Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.[4]

Samsung Most Advanced Mini LED Technology: Quantum Mini LED Pro

Experience Samsung most advanced Quantum Mini-LED Pro, powered by Quantum Matrix Technology Plus for ultra-precise light control—delivering true blacks, vivid colours, and incredible brightness for a picture that’s rich in every detail.[5]

Spectacular Detail and Contrast: Neo Quantum HDR+

See the previously hidden detail in every scene, exactly as you’re meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.[6]

More about Picture Quality

Add Colour to Every Scene: Colour Booster Pro

Samsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Upgrade to HDR: Auto HDR Remastering

Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

Adjusts the Depth - Just as You Would See in Real Life: Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Enjoy Authentic Colour, Validated by Pantone: Pantone Validated

Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

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Taking Sound to the Next Level: Dolby Atmos

Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using Samsung incredible virtual top channel audio.

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Samsung TVs the Perfect Harmony: Samsung Q-symphony

Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessl for a fully immersive sound experience.[7]

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Sound That Tracks the Action on-screen: Object Tracking Sound Lite

Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Say Goodbye to Disposable Batteries: Solarcell Remote

Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.[8]

Game All Day - No Console Needed*: Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.[9]

Game Up to 4k 144Hz Motion: Motion Xcelerator 144Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[10]

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Just Turn on and Play: AI Auto Game Mode

Get the edge over your competition. Al Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.[11]

Level Up Your Gameplay: Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.[12]

Hdr Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.[13]

Tailored Recommendations From Your Favourite Apps: Smart Tv Powered by Tizen OS

Spend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[14]

Your Home, Your Gallery: Art Store

Display your personal art collection from your TV. Choose from a growing library of 3,000+ pieces, curated from world-leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring and more. Famous classics, modern artworks or stunning photography - make a gallery of your space.[16]

More About Smart TV Powered by Tizen OS

Entertainment for Every Day. Always for Free: Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.[17]

Keeping Your Private Information Private: Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knax Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.[18]

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One Place. All YourSmart Devices: SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[19]

Set Your Hands Free: Universal Gestures

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.[20]

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Monitor Your E nergy Consumption: Al Energy Mode

Easy energy management with Al Energy Mode and SmartThings. With Al Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to manage overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV.[21]

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Control Your TV from Your Phone: Quick Remote

Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.[22]

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Notes:

1. Upscaling may not apply to PC connection and Game Mode.

2. Upscaling may not apply to PC connection and Game Mode.

3. Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

4. The number of generation attempts allowed per day may be limited. Samsung account required.

5. Size comparison is based on Q8F LEDs on height only at 1:50 scale.

6. Available OTT services may differ by country. Separate subscriptions required for certain streaming services. Terms apply.

7. Compatible Samsung Soundbar required.

8. Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

9. Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

10. 4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz.

11. AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.

12. Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.

13. Not applicable to 50". Compatible games and consoles only.

14. Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

15. Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device

16. Art Store subscription and Samsung Account required.

17. Samsung account and internet connection required.

18. Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings.

19. Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

20. Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

21.*Requires SmartThings app, internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

22 . Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Product Features:

• Filmmaker mode (FMM)
• HDR brightness optimizer
• Eye comfort mode
• Dolby atmos
• 360 Audio
• Audio pre-selection descriptor
• Active voice amplifier
• Adaptive sound
• Analog tuner