Contrast that Feels Real

From light to dark, contrast is realistic across the screen thanks to a Full Array LED and 4K HDR Processor X1.[1]

Every Moment in High Contrast Realism

See how Sony Full Array LED and 4K HDR Processor X1 reproduce realistic contrast in bright and dark areas for scenes full of detail.

Colours that Bring Everything to Life

Billions of colours from a wide colour panel. Intense brightness and contrast. Sony 4K HDR Processor X1 brings scenes vividly to life so everything feels real.

Exceptionally Clear, Whatever You Watch

Even your favourites filmed in 2K and HD are upscaled close to 4K quality. Sony 4K X-Reality PRO uses a unique 4K database to recreate missing data.[1]

See Everything, Even in Fast Action Scenes

X-Motion Clarity uses an independent panel control to optimise light emission and keep scenes smooth and clear without losing brightness.

Brightness Optimised, Tuned to Your Room

A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you always get a suitable picture.

Big on Bass, Touches Your Heart

Whether it’s action, drama or musical scenes, you’ll hear everything clearly with a powerful X-Balanced Speaker that’s designed to keep the screen beautifully slim.[1]

Bigger Pressure and Bass for Clearer Sound

Complementing the TVs slimness, Sony uniquely-shaped X-Balanced Speaker drives movies and music with clear sound and rich bass.

Room-Filling Dolby Atmos Sound

Sound Optimised, Tailored to Your Room

With Acoustic Auto Calibration, this TV detects items in a room that compromise sound quality, then enhances and optimises sound to your unique layout.

Jaw-dropping Graphics: Immersive Soundscapes: Game On

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.[12]

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.[3,4]

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.[4,5]

One Place for All Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[6,7,8]

Various Features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony TVs give you smooth and clear movement for responsive gameplay.[9,10]

4K / 120fps.[11,9]

Variable Refresh Rate (VRR).[12,13,14]

Auto Low Latency Mode (ALLM).[14]

Entertainment You Love: With Help From Google

Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[1,2,3,4]

Over 10,000 Apps and Games, Straight To Your TV[4,5,6,7,8]

Bring the Cinematic Experience Home, Enjoy Movies Included With Bravia

Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 5 movies and stream for up to 12 months. Sony exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.[9,10,11]

Just Use Your Voice to Control Your TV With Help From Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.[12,13,14,15,16]

Control Your Smart Home With Help From Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.[14,17,18]

Chromecast Built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.[19]

Compatible With Apple AirPlay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[20,21]

Easy to Wipe, Always Stays Clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.[23,24,25]

Control All Your Devices With One Smart Remote

As simple as a single touch. All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.[26,27]

A Handy Way to Control Your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.[29]

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.[29]

Video Chat on a Bigger Screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM. [29,30]

Camera Covered, Privacy Protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.

Slim Styling: Narrow Bezel: All Immersion

A narrow bezel is designed to maximise the screen that you see, keeping your focus where it’s supposed to be.[5]

Minimalist Design: All Immersion

Sporting a new design for this class of BRAVIA with a dramatically thin bezel, this TV looks metallic and premium.[1]

Flush Surface. Undisturbed Viewing

Our premium design with an extremely narrow bezel focuses your eyes naturally on the picture, not what's around it.[1]

2-Way Stand, Smart and Versatile

Choose from a standard setting that focuses you on the picture or a narrow setting for smaller shelves.[1]

Slim T-Shape Wedged Stand

A sleek and seamless stand designed to perfectly match the TV and harmonise with your room and decor.[1]

Packed With Eco-Friendly Features ?

Great pictures and sound should never compromise the environment. Sony work tirelessly to help reduce Sony impact on the planet.[6]

Designed With Eco-Friendly Features?

BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Optimising Brightness and Power Consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving

With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.[1,2,3,4]

All Your Eco in One Place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful Design. Made Durable. With Less Virgin Plastic

Sony-developed SORPLAS recycled plastics are used in Sony TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, Sony new packaging uses around 48% less plastic volume.[5,6,7,8]

Less Packaging: Less CO2

Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.[7]